Food & Beverage Marketing Manager

Duties & Responsibilities

• Create a social media content marketing plan for each Restaurant.
• Collaborate with restaurant social media champions and agency to ensure routine postings and timely updates.
• Create social media posts when needed.
• Create collateral/menu designs, track and place digital ads, and update website content.
• Conduct audits of restaurant information online (content, photography, directory listings).
• Help plan and execute photography shoots (when needed).
• Create a marketing plan to assist our restaurants with brand awareness, advertising, and public relations (covering stages from new restaurants to existing ones).
• Join owner/management calls as needed for direction, expectations, and reporting.
• Maintain a budget, broken down by restaurant, across various channels and spend.
• Identify and leverage various channels to promote restaurants and maintain an active presence.
• Avoid maintaining and utilizing a brand kit for restaurants in our graphic design tool (including logos, fonts, brand colors/style guides).
• Optimize Yelp, OpenTable, and Google My Business listings.
• Perform other duties as assigned.
• Provide digital support for portfolio-wide initiatives and projects as needed, including audits and online presence evaluations.

Qualifications

• A college degree is required, preferably related to marketing or communications if relevant job experience is limited.
• Training certificates from HSMAI or other industry related organizations and courses is a plus.
• Hotel Management/Restaurant/Coursework preferred.
• Academic comparable work or related volunteer experience a plus.
• Must have restaurant operations experience.

Skills & Abilities

• Curious and always eager to learn.
• Creative with good communication and analytical skills.
• Excellent written and verbal communication skills.
• Enthusiastic team player who supports the overall digital marketing team and our hotel teams with a positive attitude.
• Work collaboratively with the Corporate Office to ensure Company assets are accurately tracked and protected.
• Remain positive, resourceful and possess the ability to improvise while working in a fast-paced environment, sometimes under pressure and embraces new things.
• Superior organization and time management skills, the ability to schedule, manage and complete work effectively and efficiently.
• Use metrics and analytics.