Float Sales and Marketing Director

About the role

Leads the community’s sales and marketing efforts by building relationships, guiding families through important decisions, and creating meaningful first impressions that reflect the Benedictine experience.

Responsibilities

• Strategic leadership, relationship-driven sales, and thoughtful marketing initiatives to ensure the community continues to grow while delivering exceptional experiences for prospective residents and their families.
• Working closely with the Executive Director and community leadership team to drive census growth through strategic sales leadership, local marketing initiatives, and strong partnerships with referral sources and community organizations.
• Leading a culture of sales across the community through the implementation and management of sales initiatives, conducting sales activities, and ensuring a tactical sales approach is followed in achievement of established census goals.
• Developing and executing a local marketing strategy to generate qualified leads.
• Generating prospects and maintaining positive, productive, and impactful relationships with potential customers, families, and referral sources.
• Providing onboarding, coaching, and mentorship to community sales and marketing associates when assigned.
• Maintaining communication with sales and marketing regional leadership regarding community status.
• Promoting the Benedictine Mission and Core Values of Hospitality, Stewardship, Respect and Justice by bringing the Mission and Core Values into the day-to-day activities of the company.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5 + years of sales and/or marketing experience, preferably in senior living, healthcare, hospitality, or real estate
• Strong understanding and knowledge in sales and marketing processes for long-term care organizations
• Proven track record of achieving occupancy/sales or revenue targets
• Experience with CRM systems and lead management
• Valid Driver’s License and acceptable driving record that meets Benedictine’s requirements
• Ability to travel up to 2/3 of work time via car or air carrier

Benefits

A robust benefits package is available to eligible associates, designed to meet the needs of every stage of life, including paid time off (PTO), retirement, medical, dental, vision, education assistance, and a variety of additional voluntary benefits.