Fleet Marketing Manager

As Fleet Marketing Manager, you will lead a team focused on driving long-term growth and engagement across the TravelCenters of America network via marketing and activation plans for consumers, including professional drivers and fleet managers.

About the role

You will work as a critical part of the local market team alongside the Hub and Sales team, supporting the development and execution of impactful pro driver and fleet experiences. This role ensures optimal content and materials are brought to market, improving TA and supporting business improvement plans. You will create high-impact engagements that drive large-scale, strategic impact for the U.S. market, aligned to customer and business needs.

Responsibilities

• Stand as the marketing lead for TA across all lines of business, building key relationships with collaborators while representing marketing to the organization.
• Employ insights and intelligence on fleet growth opportunities to support the adaptation and development of annual plans, product and offer strategies, and activation toolkits into marketing plans that drive engagement and sales growth.
• Align and integrate with all business teams to protect and grow volume and margin with both foundational and differentiated offers and programs.
• Lead B2B segmentation in partnership with the global marketing team, including insight mining and articulation to broader business stakeholders. Ensure key collaborators are familiar with fleet and ABM segmentation, their insights, and opportunity potential.
• Work directly with Fleet Sales teams to sell-in and ensure consistent engagement and execution of branded B2B programs and offers across all customer segments.
• Represent the voice of the pro driver and fleet customer during the creation of B2B and B2C marketing offers and programs to ensure optimal customer consensus and execution.
• Monitor and manage performance for all marketing programs, including fostering key vendor, partner, and agency relationships.
• In close collaboration with the Hub and other key team members, manage the adaptation of offers, programs, digital assets, creative content, marketing materials, and claims to ensure they are relevant and impactful for pro drivers and fleets.
• Oversee the value proposition of customer-facing engagements, events, and marketing materials.
• Coordinate, manage, and deliver in-person activities, events, and sales enablement initiatives for customers and consumers, ensuring timely and impactful engagement with the correct content, materials, and toolkits. Address and resolve any issues that arise across multiple stakeholders.
• Support A/B testing and experimentation to refine and optimize content specifically for fleets, providing inputs from your perspective.
• Ensure compliance with local regulations, tax, and language standards for all marketing activities as part of the team.
• Monitor and report pro driver and fleet performance to TA and local marketing leadership, identifying opportunities to optimize strategies and content while championing the customer.
• Meet or exceed defined campaign metrics and objectives, increasing Hub utilization, asset and content reuse, and fulfillment of SLAs year-on-year.
• Leverage operational experience to support planning and budgeting processes within your wider team.

Requirements

• 7+ years’ experience in marketing, partner management, or sales enablement, preferably in a multi-national matrix organization.
• Strong analytical skills to gather insights and track performance metrics.
• Excellent communication and relationship management skills to engage effectively with customers and internal teams.
• A proactive approach to problem-solving, with the ability to adapt to changing priorities.
• Confidence in making decisions within process guidelines, identifying opportunities to remove bottlenecks, ease processes, or improve efficiency without compromising quality.
• Ability to identify patterns indicating recurring issues and propose potential solutions or escalate to leadership.
• Strong project management skills, essential for successful delivery of role responsibilities, combined with a customer-obsessed, value-driven approach that prioritizes the customer while delivering long-term business impact.
• Proven business insight and digital expertise to drive innovation and strategic decision-making.

Skills & Competencies

• Data Analysis
• Customer Journey Mapping
• Value Proposition and Offer Incentive Development
• Channel Management
• Campaigning
• Regulatory Compliance
• Partner Relationship Management
• Customer Experience Metrics
• Performance Management
• Agility core practices
• Brand Management
• Channel marketing activation
• Customer and competitor understanding
• Customer Segmentation
• Customer Value Proposition
• Decision Making
• Developing creative marketing content
• Dialogue enablement
• Digital Fluency
• Digital Marketing
• Generating customer insights
• Loyalty Management
• Market research and insights
• Marketing comms plan
• Measuring and Verification for Carbon Storage
• Monitoring
• Offer and product knowledge
• Offer Development
• Offer execution and growth
• Product Ownership
• Project Management

Team & Collaboration

Your role is part of the Mobility and Convenience Americas marketing team, a diverse and dedicated group of marketers working together to activate brand and customer experience and drive performance.

• Support your leader in collaborating with experts in the global Networks of Excellence (NoEs) on creative and critical thinking for your brand, inputting local findings to create common initiatives where possible.
• Work with the Hub, Sales, and other teams within your market to complete plans and optimize activity.
• Engage closely with sponsors, partners, agencies, and SMEs to foster relationships and deliver impactful outcomes for dealers.
• Collaborate with CX specialists to ensure alignment in execution and activation efforts.

Benefits

• Flexible working options.
• Generous paid parental leave policy (up to 8 weeks for birth or adoption of a child).
• Paid vacation ranging from 120–240 hours per year for full-time employees, depending on relevant industry experience (60–240 hours for part-time employees).
• 9 paid holidays per year plus 2 personal choice holidays.
• Discretionary annual bonus program and long-term incentive program.
• Generous retirement benefits, including a 401k matching program and pension for eligible employees.
• Health, vision, and dental insurance, as well as life and short-term/long-term disability coverage.

Pay

Base salary range: $150,000 – $175,000.

Schedule

• Hybrid of office and remote working.
• Up to 25% travel required.