Fitness Director

Lead the Personal Training department by creating exceptional member experiences, driving personal training sales, and growing recurring training revenue. This role is highly sales-driven and focuses on converting members into personal training clients, developing a high-performing team of Personal Trainers, and ensuring the department consistently achieves performance goals.

Responsibilities

• Conduct complimentary Success Sessions with new and existing members.
• Build relationships with members by identifying fitness goals and recommending personalized training solutions.
• Deliver a world-class onboarding experience that increases member engagement and retention.
• Consistently follow up with prospective and existing personal training clients.
• Generate new recurring personal training memberships through consultative selling.
• Achieve and exceed monthly personal training sales goals.
• Execute sales strategies that contribute to overall club revenue growth.
• Monitor cancellations, freezes, and retention while implementing strategies to improve member longevity.
• Recruit, interview, onboard, and develop Personal Trainers.
• Coach trainers on sales, service, and session delivery to maximize department performance.
• Conduct regular performance reviews and ongoing coaching sessions.
• Foster a positive, accountable, and results-oriented team culture.
• Maintain accurate client records and department reporting.
• Participate in all required meetings, training sessions, and continuing education.
• Ensure company policies, safety standards, and operational procedures are consistently followed.
• Assist with department scheduling, staffing, and overall operational excellence.

Requirements

• Minimum of 2 years of experience in personal training sales, fitness management, or a related leadership role.
• Proven ability to achieve and exceed sales goals.
• Experience leading, coaching, or mentoring fitness professionals.
• Strong communication, organizational, and relationship-building skills.
• Current nationally recognized Personal Training certification (or ability to obtain within company guidelines).
• CPR/AED Certification.

Preferred Qualifications

• Bachelor's degree in Exercise Science, Kinesiology, Sports Management, Business, or related field.
• Experience managing recurring revenue and membership retention.
• Previous leadership experience in a health club or fitness environment.

Key Performance Indicators

• Success Sessions completed
• Personal Training consultation close rate
• New recurring Personal Training revenue
• Net Personal Training revenue growth
• Member retention and cancellation management
• Personal Trainer recruitment and retention
• Department revenue goal achievement

Schedule

This is a full-time leadership position requiring a flexible schedule, including mornings, evenings, and weekends based on business needs.

Benefits

Ongoing leadership development, performance-based earning opportunities, and the ability to grow your career within one of the industry's fastest-growing fitness brands.