Fitness Director

About the Role

The Fitness Director is responsible for the strategic oversight of all fitness operations, ensuring the delivery of professional, high-quality, safe, and innovative health and fitness services to our members. As the club's functional "fitness expert," the Fitness Director plays a pivotal role in shaping the overall fitness experience and culture. This position encompasses a broad range of responsibilities, including the management of fitness programs, staff development, and revenue generation from all fitness-related services.

Responsibilities

• Lead, motivate, and manage the fitness team to consistently achieve or exceed budgeted sales goals, fostering a high-performance culture.
• Conduct weekly sales meetings to drive accountability and provide monthly performance evaluations to recognize individual achievements.
• Oversee staff performance, ensuring clear tracking and accountability, while addressing areas of improvement.
• Supervise the recruitment, interviewing, hiring, and training of fitness personnel, ensuring all positions are filled with skilled and motivated staff.
• Ensure adherence to corporate policies and procedures, maintaining a professional and compliant work environment.
• Facilitate ongoing education and certification for fitness staff, promoting continuous professional development and growth.
• Develop, implement, and evaluate fitness programs that meet member needs and align with club objectives.
• Regularly review and support the Group Exercise program, auditing Personal Training sessions and TEAM (Small Group Training) classes to ensure high-quality instruction.
• Audit Group Exercise classes for quality, variety, and member satisfaction, making adjustments as necessary to maintain excellence.
• Ensure exceptional customer service by implementing training, staff incentive programs, and continuous education, elevating the member experience.
• Demonstrate and support Invited’s service standards through comprehensive staff training and daily practice.
• Collaborate with the General Manager to develop and execute quarterly strategic sales plans that align with club goals.
• Meet or exceed quarterly and annual fitness revenue targets set by the company, driving financial growth for the department.
• Maximize sales across all fitness-related departments, establishing and tracking sales goals to maintain a high-performance environment.
• Provide weekly performance reports to ensure alignment with club and department objectives.
• Attend continuing education events to stay updated on the latest industry trends and innovations.
• Ensure all staff hours and revenues are accurately recorded on the day of service and verify payroll daily to maintain accuracy.
• Lead business development efforts, including profit and loss analysis, to support the growth and profitability of fitness operations.
• Oversee all fitness-related operations, including member services, communications, marketing, purchasing, budgeting, staffing, training, and supervision.
• Ensure the tracking of all hours, FitStarts, and new clients on the Leaderboard to drive accountability and performance.

Requirements

• Bachelor’s degree in a health-related field.
• A minimum of 3 years in fitness management, with at least 2 years in a managerial role that includes budgeting experience related to revenue generation and expense control.
• A minimum of 1 year of experience in strategic and operational business planning, with the ability to develop and implement effective operational systems.
• Current required certifications: ACSM, NASM, ACE, PTA Global, NFPT, ISSA, CSCS, or NSCA.

Preferred Qualifications

• Demonstrated success in marketing and sales within the fitness industry, with a track record of driving member engagement and program participation.
• Experience in organizing and managing multiple fitness programs and activities simultaneously, ensuring smooth operations and high member satisfaction.
• Strong knowledge of fitness program development and execution, including personal training, group classes, and wellness initiatives.
• Proven ability to deliver exceptional customer service in a fitness or health club environment, fostering strong member relationships.
• Skilled in engaging with members, assessing their fitness needs, and creating a welcoming and supportive atmosphere that encourages participation and growth.

Benefits

Full-time team members have access to a comprehensive benefits package that includes:

• Medical, dental, and vision coverage
• Life insurance
• Short-term and long-term disability insurance
• 401(k) retirement savings plan
• Generous paid time off and leave programs (time off as required by applicable law is also provided for part-time team members)