Financial Analyst
Cinemark · Plano, TX · 2 days ago
FinanceFull-time
Join Our Team As part of our Cinemark Universe, you'll discover fun opportunities with real growth potential and plenty of perks. With 500+ theatres and nearly 6,000 screens; we're truly a global presence of 20,000 movie lovers working together to make unforgettable experiences. Role Summary As Financial Analyst – Food & Beverage and Marketing, you will connect two views of the guest: how they respond to our marketing and what they buy at the concession stand. Reporting to the Finance Manager – Marketing and working closely with the Finance Manager – Food & Beverage, you will spend most of your time on Marketing finance, including loyalty and subscription economics, promotion ROI, digital channels and the marketing budget. Your F&B work centers on where the two meet: F&B promotions, mobile ordering and digital menu boards. Responsbilities Loyalty, Subscription and Promotion Analysis Maintain loyalty and subscription reporting on membership, retention and member F&B spendMeasure the ROI of value-day and discount programs using pre/post analysisAnalyze ticket and F&B combo promotions for impact on attendance, incidence and per capBuild promotion post-mortems summarizing results, payback and lessons learned Digital Channels Maintain app, web and mobile ordering dashboards, tracking conversion and F&B attach ratesAnalyze digital menu board results with the Finance Manager – Food & Beverage Marketing Budget and Partnerships Track media, agency and campaign spend against budget and forecast, explaining variancesPrepare marketing accruals with Accounting and maintain forecast inputsModel the impact of brand and studio partnerships, sponsorships and co-promotionsReporting and DataBuild monthly reporting packages that connect Marketing and F&B resultsValidate marketing, digital and point-of-sale data before results are reported Requirements Bachelor’s degree in Finance, Accounting, Economics or a related field0–2 years of experience; new grads with finance or accounting internships are welcomeStrong Excel skills, including building and maintaining modelsComfort working with large data sets and turning them into clear findingsStrong attention to detail and a commitment to accurate, well-documented workClear communication, including explaining results to marketing and operations partnersCuriosity, initiative and the ability to manage multiple deadlines Preferred Experience with Power BI or SQLExposure to an enterprise planning tool such as AnaplanExposure to marketing analytics, promotion measurement or loyalty programsInternship or work experience in retail, restaurant, entertainment or consumer marketing Work Arrangement This is a hybrid role based at our corporate headquarters in Plano, Texas, with three days per week in the office. Benefits Available At Cinemark, we believe every team member should feel like a hero. Each career comes with a variety of blockbuster benefits for both hourly and salaried team members. Employee Discount401(k) Matching*Growth OpportunitiesEducation Assistance*Health Benefits*Parental Leave*Paid Time Off*Daily Pay*Free Movies*Benefits may vary by career category, so be sure to check the specific details on our career site. DISCLAIMER: This job description is intended only as a general guideline of your duties and responsibilities at Cinemark and is not a legally binding contract. Cinemark reserves the right to amend, change or terminate the job description, as it deems appropriate. Any change amendments, or modifications may be implemented even though they have not been communicated, reprinted or substituted in this job description. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Cinemark is an Equal Opportunity Employer