Finance Manager, E-Commerce

About the Client

This organization operates in the family and baby products market, serving expecting and new families through a comprehensive platform. It addresses the challenge of providing seamless purchasing, expert guidance, and recommendations to customers by offering a broad ecosystem including an online shop, health and money services, showrooms, and branded content. The organization reaches over 10 million people annually and generates substantial revenue, positioning itself as a significant player reshaping the large kids and baby market.

About the Opportunity

The Finance Manager, E-Commerce is responsible for overseeing financial visibility, efficiency, and performance across the organization's e-commerce business. This role plays a critical part in driving financial decisions related to pricing, promotions, and investments by partnering with multiple internal teams and working closely with strategic finance leadership. The position requires ownership of financial analysis and reporting that directly influences executive-level decision-making.

Responsibilities

• Manage the monthly financial business review for the e-commerce segment, providing insights on sales, margins, and trends
• Lead forecasting, budgeting, and variance analysis in collaboration with merchandising, planning, and accounting
• Conduct pricing and promotional analysis with a focus on ROI and optimization
• Analyze financial impact and track accruals for programs such as Co-Op, DDA, and rebates
• Deliver detailed reporting from revenue through margin at SKU and department levels
• Ensure data integrity of key e-commerce metrics alongside data and engineering teams
• Develop and maintain financial reporting tools including dashboards, KPI reports, and executive summaries
• Establish and manage new financial processes and reporting frameworks to enhance transparency
• Utilize financial systems to provide business leaders with visibility against financial targets
• Contribute to board presentations, annual planning, and long-range financial plans
• Identify and implement AI-driven improvements to streamline FP&A workflows

Requirements

• Deep knowledge of e-commerce finance metrics and mechanics, preferably from a high-volume e-commerce or consumer technology environment
• Advanced skills in financial modeling, scenario analysis, and large dataset management using Excel or Google Sheets
• Proven ability to independently solve problems and deliver clear financial insights
• Experience communicating financial information effectively to senior leadership with strong data visualization skills
• High attention to accuracy and quality control in financial models and presentations
• Familiarity with AI tools applied in finance workflows
• Experience managing pricing and promotional decisions focused on financial impact
• Proficiency with financial planning systems such as NetSuite Planning & Budgeting or Oracle Hyperion
• 5 to 8 years of relevant experience, ideally including FP&A roles with managerial responsibility
• Bachelor's degree in Finance, Economics, Accounting, or related field; MBA is a plus

Pay

$128,413 to $171,229 plus target bonus and competitive equityStarting salary depends on location, experience, and qualifications, with increases tied to performance and role growth