Finance Manager, E-Commerce

About the Role

As Finance Manager for our E-commerce business, you'll own financial visibility, efficiency, and performance across the Babylist Shop — from topline through gross margin. You'll partner with Merchandising, Planning, Supply Chain, Accounting, and Data, and work directly with the Director of Strategic Finance to turn analysis into decisions on pricing, promotions, and investment. This is a hands-on, high-ownership role on a lean team: you'll set the approach, build the models and processes, and be front and center with company executives.

Responsibilities

• Proactively surface risks, opportunities, and value-added recommendations from both an operational and strategic viewpoint
• Own the monthly financial business review for the E-commerce business, delivering insights on sales, margins, and trends
• Own E-commerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning, and Accounting
• Lead pricing and promotional analysis, including ROI evaluation and optimization
• Analyze Co-Op, DDA, and rebate programs to assess financial impact and track accruals
• Deliver SKU- and department-level reporting from revenue through margin
• Ensure the data integrity of key ecommerce metrics in partnership with Data and Engineering
• Build financial reporting that leadership relies on — dynamic dashboards, KPI and operational reporting, business analyses, and clear executive-level explanations of variances
• Take ownership of establishing and managing new financial processes and reporting frameworks to close gaps and improve operational transparency
• Leverage financial systems to give business leaders visibility to track against financial targets
• Contribute to monthly and quarterly board presentations, the annual planning process, and long-range planning (5-Year Plan)
• Identify and implement AI-enabled improvements across ecommerce FP&A workflows, reducing manual effort and increasing speed and consistency

Requirements

• Deep ecommerce finance fluency — you know the metrics and mechanics cold (AOV, gross-to-net, unit economics, and gross margin vs. contribution margin), ideally from a high-volume ecommerce or consumer-tech business
• Advanced financial modeling skills — expert in Excel / Google Sheets, scenario analysis, and managing large datasets to a clean, reliable answer
• Strong independent ownership and problem-solving — you can take an ambiguous problem, define the approach, and drive to a clear answer without day-to-day direction
• Executive- and board-ready communication — you present financial insights clearly and directly to senior leaders, connecting the numbers to what's happening in the business, including strong data visualization
• A high bar for accuracy and quality control — you build checks into your models and decks, reconcile outputs, and catch errors before they reach stakeholders
• You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next
• Prior experience owning pricing and promotional decisions, with a focus on ROI and financial impact
• Hands-on experience using AI tools (Claude, ChatGPT, Copilot, or similar) in finance workflows, with clear examples of automating reporting, accelerating analysis, or improving how you model
• Experience with financial planning systems such as NetSuite Planning & Budgeting, Oracle Hyperion, or similar
• 5–8 years of experience, ideally in an FP&A role at a high-growth consumer technology or ecommerce company, with 1–2 years at the Manager level preferred or equivalent ownership and scope in a lean, cross-functional finance environment
• A bachelor's degree in Finance, Economics, Accounting, or a related field; MBA a plus

Why This Role

• You own ecommerce finance — topline through margin — for one of the largest parts of the business, not a slice of it
• Your analysis reaches executives and the board and directly shapes decisions on pricing, promotions, and investment
• High autonomy on a lean team: you define the approach in ambiguity rather than inheriting a fully built playbook
• Babylist is pushing the frontier of AI, and you'll have a real mandate to reshape how FP&A works, not just experiment at the edges

Pay

The starting salary range for this role is $128,413 to $171,229, plus target bonus and competitive equity. Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: the whole company takes a paid week off at the end of the year
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About the Company

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.

Work Environment

• Babylist is remote-first with team members across the U.S. and Canada
• We come together twice a year to build relationships
• AI is part of how we work every day — not as an experiment, but as an expectation
• Leading AI tools like Claude and ChatGPT are available from day one

Culture & Growth

• We work with focus and intention, then step away to recharge
• Exceptional management with investment in tools and time to connect with colleagues
• Competitive pay and meaningful opportunities for career advancement
• Performance-based advancement and commitment to career progression