Finance Copywriter

About the role

We're building a consumer-facing content engine: short, news-pegged pieces published on a rhythm, written inside Sherman’s philosophy instead of sounding like every other market commentary. This role turns our research into something a normal person will read, on deadline, week after week.

Who you're writing for

A W-2 employee in his late forties with money to invest, who's either frozen or sitting with an advisor who does nothing for him. He's smart, not a professional, and reading on his phone. Write at his level without writing down to him.

Responsibilities

• Translate Sherman’s research into finished, publish-ready copy on schedule—daily notes (300–500 words), weekly connective pieces (700–900 words), monthly deeper dives (1,200–1,800 words), and quarterly flagships (2,000+ words).
• Craft headlines, subject lines, and peg each piece to timely news.
• Maintain one consistent voice across all four cadences.
• Work from the style guide and help refine it.
• Get copy through compliance cleanly, ideally in one round.

Requirements

• 3+ years writing professionally, with published finance or markets work (investing media, fintech, asset manager, or newsletter with a subscriber base).
• A portfolio showing you can be clear and technical at the same time.
• Fluency in markets and a track record of shipping on recurring deadlines.
• Comfortable being edited and accepting that the market call isn’t yours to make.

Nice-to-haves

• Prior work inside a compliance review process.
• Familiarity with systematic, quantitative, or trend-following strategies.
• Some SEO instinct for evergreen pieces.

Disqualifiers

• No published finance writing samples.
• Desire for editorial authority over the market view.
• Guaranteed-outcome or prediction-heavy writing style.
• No evidence of hitting recurring deadlines.

Philosophy & Constraints

• We don’t predict; we respond to what price is already doing.
• Rules over opinions—the system is the story.
• Losses are part of the design; write about them honestly.
• Patience is the product; make “stay the course” read like a deliberate decision.

What you own

• Turning research inputs into publish-ready copy.
• Headlines, subject lines, and news pegs.
• One consistent voice across all cadences.
• Style-guide adherence and refinement.
• Clean compliance clearance.

What you don’t own

• The market view or any investment recommendation.
• Design, layout, or email send mechanics.
• Paid media, distribution strategy, or channel management.
• Anything touching Sherman’s advisor-facing products.

Schedule & Workflow

Async and deadline-driven. You manage your own time and hit dates without being chased. Deadlines are hard.

How we measure success

• On-time delivery rate.
• Edit depth (how much rework a draft needs before shipping).
• Compliance rounds per piece (target: one).
• Engagement: open rate, read-through, forwards.
• Conversion contribution on gated pieces.

Guardrails

• Every piece clears compliance review before publication.
• No performance claims, no forward-looking predictions, no personalized advice.
• Disclosure language is standard and non-negotiable.