Field & Partner Marketing Lead

About the role

Courser accelerates the growth of IT service provider companies. We forge dynamic partnerships, leveraging our values of Teamwork, Service, Growth-Mindedness, Trust, and Innovation to deliver impactful solutions and phenomenal customer experiences. If you thrive in a fast-paced IT environment, join our rapidly expanding team and contribute to our ongoing success.

Key Responsibilities

• Pipeline Contribution: Share accountability for a quarterly target of net-new business meetings sourced from localized programs. Reporting spans both sourced and influenced pipeline, so every ICP-aligned meeting booked, through your campaigns or sales follow-up, counts toward your goals.
• The Local Demand Plan: Translate Center of Excellence campaigns into your region's specific Target Client Profile. You'll navigate local buyer profiles and regional dynamics, building targeted HubSpot prospect lists to uncover accounts untouched by national motions.
• Omnichannel Air Cover: Orchestrate localized email, LinkedIn, and direct-mail programs (Sendoso, gift drops) that serve as high-value air cover for AE prospecting, creating the engagement and intent that lets AEs and BDRs secure first meetings with ease.
• Strategic Field Activations: Run 2–3 high-impact activations per quarter (executive dinners, targeted seminars), deliberately designed to open doors for new business, amplifying our brand in the community while staying true to local identity.
• Sales Partnership: Act as the trusted advisor to regional sales leadership, leading a structured cadence with the Regional President and AEs on campaign planning, in-flight execution, and post-campaign pipeline impact. Earns AE and RP trust quickly by speaking the language of named accounts, pipeline velocity, and mutual success.
• Balances execution of logistics with a strong, ICP-driven strategic vision. Seamlessly adapts central assets for local resonance while holding brand alignment.
• Commercially minded, motivated by hitting regional targets and earning accelerators.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
• 4–6 years in B2B demand generation, field marketing, or partner marketing for SMBs, with a track record of driving pipeline
• Working proficiency with HubSpot, landing pages, email workflows, list segmentation, and campaign reporting
• Strong written English; adept at tailoring outreach copy for a US business audience
• Excellent project management, able to run 5–10 concurrent activities without slippage
• Comfortable in a remote, distributed team with minimal supervision, and willing to travel regionally for activations
• B2B IT services, MSP, or technology-services demand-gen experience preferred
• Familiarity with US small and mid-market business culture (20–200 employees)
• LinkedIn Sales Navigator, ZoomInfo, or similar prospecting tools
• Direct-mail platforms (Sendoso, Reachdesk, PostalDirect)
• Sales-marketing alignment workflows, lead handoffs, MQL/SQL definitions, and attribution
• Vertical outreach into regulated industries (healthcare, legal, financial services)