Jobs · Marketing · Florida

Partner Enablement & Field Marketing Lead

Winnebago Industries · Clearwater, FL · 3 wk ago
On-siteMarketingFull-time

What You’ll Do

  • Partner Enablement & Education
    • Empower partners to succeed and represent our brand with confidence.
    • Create engaging training programs, presentations, and sales enablement tools.
    • Lead partner onboarding, webinars, and product education sessions.
    • Develop customer-facing content, including quick reference guides, FAQs, and videos.
    • Manage and evolve a centralized Partner Resource Hub.
    • Translate technical product information into clear, accessible messaging.
    • Support product launches with training and partner communications.
  • Field Marketing & Events
    • Design experiences that bring our brand to life and deepen relationships.
    • Plan and execute trade shows, conferences, customer events, and partner meetings.
    • Manage all logistics including vendors, booth design, shipping, and on-site execution.
    • Cook up and coordinate product demos and presentations.
    • Partner with Sales and Marketing to maximize event ROI.
    • Track performance metrics and continuously improve event effectiveness.
  • Partner Engagement
    • Build lasting relationships that drive advocacy and growth.
    • Develop strong partnerships across key industries and channels.
    • Act as a go-to marketing resource for partner needs.
    • Gather feedback to refine programs and enhance the partner experience.
    • Collaborate cross-functionally to uncover new opportunities.
  • Sales & Marketing Support
    • Strengthen the tools that help grow the business.
    • Develop compelling sales collateral (presentations, brochures, product sheets).
    • Ensure message consistency across partner-facing materials.
    • Support campaigns, launches, and strategic marketing initiatives.

    What You Bring

    • Exceptional presentation and communication skills—able to simplify complex technical concepts.
    • Proven experience in field marketing, event management, or partner enablement.
    • Strong project management skills with the ability to juggle multiple priorities.
    • Experience creating training materials, presentations, or sales tools.
    • A collaborative, proactive, solutions-oriented mindset.
    • High attention to detail and strong written communication skills.

    Qualifications

    • Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).
    • 5+ years of experience in marketing, field marketing, sales enablement, or related roles.
    • Preferred Experience:
      • B2B marketing within manufacturing, technology, energy, or industrial sectors.
      • Trade shows, conferences, or customer engagement programs.
      • Partner/channel enablement and technical product marketing.
      • Developing and delivering training or educational content.

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