Partner Enablement & Field Marketing Lead
Winnebago Industries · Clearwater, FL · 3 wk ago
On-siteMarketingFull-time
What You’ll Do
- Partner Enablement & Education
- Empower partners to succeed and represent our brand with confidence.
- Create engaging training programs, presentations, and sales enablement tools.
- Lead partner onboarding, webinars, and product education sessions.
- Develop customer-facing content, including quick reference guides, FAQs, and videos.
- Manage and evolve a centralized Partner Resource Hub.
- Translate technical product information into clear, accessible messaging.
- Support product launches with training and partner communications.
- Field Marketing & Events
- Design experiences that bring our brand to life and deepen relationships.
- Plan and execute trade shows, conferences, customer events, and partner meetings.
- Manage all logistics including vendors, booth design, shipping, and on-site execution.
- Cook up and coordinate product demos and presentations.
- Partner with Sales and Marketing to maximize event ROI.
- Track performance metrics and continuously improve event effectiveness.
- Partner Engagement
- Build lasting relationships that drive advocacy and growth.
- Develop strong partnerships across key industries and channels.
- Act as a go-to marketing resource for partner needs.
- Gather feedback to refine programs and enhance the partner experience.
- Collaborate cross-functionally to uncover new opportunities.
- Sales & Marketing Support
- Strengthen the tools that help grow the business.
- Develop compelling sales collateral (presentations, brochures, product sheets).
- Ensure message consistency across partner-facing materials.
- Support campaigns, launches, and strategic marketing initiatives.
- Exceptional presentation and communication skills—able to simplify complex technical concepts.
- Proven experience in field marketing, event management, or partner enablement.
- Strong project management skills with the ability to juggle multiple priorities.
- Experience creating training materials, presentations, or sales tools.
- A collaborative, proactive, solutions-oriented mindset.
- High attention to detail and strong written communication skills.
- Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).
- 5+ years of experience in marketing, field marketing, sales enablement, or related roles.
- Preferred Experience:
- B2B marketing within manufacturing, technology, energy, or industrial sectors.
- Trade shows, conferences, or customer engagement programs.
- Partner/channel enablement and technical product marketing.
- Developing and delivering training or educational content.