Field Marketing, Senior Manager, Strategic Events & Executive Experiences

VIP Event Design & Flawless Execution

• Curate Bespoke Experiences: Plan and execute a premium portfolio of high-touch events, including exclusive VIP dinners, bespoke experiential events, sponsorships and hosted programs.
• Strong Detail Management: Direct all facets of event production—including premium venue sourcing, vendor negotiations, complex timelines, and budget oversight—ensuring every touchpoint reflects Medallia’s brand standard.
• White-Glove Onsite Hosting: Serve as the professional onsite lead, orchestrating seamless logistics while naturally interacting with executive attendees and internal leadership.
• Scalable Precision: Simultaneously manage multiple high-stakes timelines without compromising the attention to detail required for high-touch events.

Executive Alignment & Internal Communication

• Strategic Sales Access: Partner closely with Sales and Marketing leadership to map high-value target accounts to tailored experiential programs.
• C-Suite Communications: Act as the internal consultant to senior account executives, enabling them with messaging, white-glove invitation strategies, and the details necessary for their active involvement in the event.
• Internal Advocacy: Champion upcoming high-touch programs internally, driving alignment, excitement, and disciplined execution across cross-functional teams.
• Strategic Follow-Up: Coordinate directly with account teams to ensure personalized post-event outreach that capitalizes on executive momentum.

Business Impact, Measurement & Reporting

• Pipeline Attribution: Architect events with the end in mind, tracking and reporting on critical metrics including target account penetration, pipeline generation, and acceleration.
• Executive Briefings: Synthesize complex event data into concise, high-impact performance reports for marketing and sales leadership.
• Continuous Optimization: Constantly evaluate event formats and ROI, leveraging feedback and data to elevate future experiences and maximize business impact.

Cross-Functional Orchestration

• Brand Alignment: Collaborate with Content, Creative, and Product Marketing teams to ensure event themes and narratives resonate deeply with an executive audience.
• Strategic Partnerships: Integrate key ecosystem partners into VIP experiences to increase event value while managing shared goals and co-marketing compliance.

Qualifications

• Experience: 5+ years of proven success managing sophisticated B2B experiential marketing, high-touch VIP programs, or executive events within the technology or professional services sectors.
• Save Project Mastery: Demonstrated end-to-end project management expertise, showcasing the ability to negotiate high-value vendor contracts and maintain absolute fiscal discipline.
• Executive Presence: Proven track record of confidently interacting with internal and external C-suite and senior-level stakeholders including in-person, written and oral.
• Technical Literacy: Demonstrated proficiency with Salesforce (or similar enterprise CRMs) to track campaign performance, pipeline attribution, and account data.
• Mobility: Ability to travel within North America (up to 30%) and command live, fast-paced event environments for extended periods.

Preferred Qualifications

• Industry Expertise: Direct experience within the Enterprise SaaS landscape.
• Agility & Poise: Comfort navigating a fast-paced, high-growth environment with a calm, solution-oriented mindset under pressure.
• Tech Stack: Familiarity with modern marketing suites, Google Workspace, and event management platforms.
• Creative Problem-Solving: A proactive, intuitive approach to anticipating logistical hitches and resolving them seamlessly behind the scenes.

Pay

The annual base salary range for this position is $123,000 - $185,000.

Schedule

This role is Hybrid, 3 days per week onsite. Candidates based in the Tysons vicinity will be prioritized.