Field Marketing Senior Manager

About the role

Welcome to Whataburger Careers! Our Flavor — Why Whataburger Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference. Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection. Your Recipe For Impact — What You’ll Do As a Field Marketing Senior Manager, you'll lead regional marketing strategies that drive brand awareness, guest engagement, and sales growth across your assigned markets. By translating enterprise priorities into locally relevant marketing programs, you'll help strengthen our connection with Guests, support restaurant performance, and ensure the Whataburger brand remains a meaningful part of the communities we serve. In this role, you'll Make a Difference by creating strategies that drive measurable business results and elevate the Guest experience. You'll Serve with Heart by building authentic relationships with restaurant teams, community partners, and local stakeholders. You'll Win as One by collaborating across Marketing, Operations, and cross-functional teams to deliver impactful campaigns and initiatives. And you'll Move Forward Boldly by leveraging insights, innovation, and strategic thinking to maximize marketing effectiveness and strengthen brand relevance across the region.