Jobs · Marketing · Maryland

Field Marketing Representative

Red Moon Marketing · Baltimore, MD · 3 wk ago
On-siteMarketingFull-time
We need to output HTML fragment with sections: About the role? Actually we have description includes "About Red Moon Marketing" and "Position Summary". We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We need to include sections only when posting has real specific content. We have content: About Red Moon Marketing (company overview) could be "About the role"? Actually "About the role" is generic; but we have "About Red Moon Marketing" which is about company. Could map to "About the role"? Might be better to use "About the role" heading and put company description there. Or we could use "About Red Moon Marketing" but spec says use headings like About the role, Responsibilities, etc. So we should use those exact headings. So we need sections: About the role (company overview + position summary), Responsibilities (list of duties), Requirements (maybe combine Qualifications and Requirements?), Qualifications (maybe separate), Skills (maybe not needed), Benefits, Schedule. Pay not present, so omit. Also we have Travel & Schedule section; we can put schedule info under Schedule heading. Also we have Travel & Schedule content includes travel and schedule; we can include that under Schedule. We must not include boilerplate like EEO, etc. We need to preserve all substantive info. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We need to avoid repeating content. The posting includes Qualifications list repeated later as Requirements (identical). We should combine? Probably we should include Qualifications section with the list; Requirements maybe duplicate; we can omit duplicate. But we must preserve all substantive info; if we omit duplicate we still have the info once. That's fine. We need to include Benefits section with list. We need to include Schedule section with details about typical schedule, evenings, weekends, holidays, travel, relocation. We need to include About the role: combine company overview and position summary. We need to include Responsibilities: list of duties broken into categories: Client & Account Support, Consumer Engagement & Brand Representation, Event Planning & Execution, Project Coordination, Reporting & Documentation, Market & Competitive Awareness. We can make a single list or subheadings? The spec only says use

    for section headings, not subheadings. Could we embed subheadings as ? Not prohibited but better to keep simple: we can have a
      with items each being a sentence summarizing each duty. But we need to preserve all substantive info; we can break into multiple
    • each covering a duty area, maybe with internal detail as sentences. We need to ensure we don't invent content. Let's extract details. About Red Moon Marketing: Founded in Charlotte, NC, 2002, full-service marketing agency serving recognized brands: Coca-Cola, Brown-Forman, P&G, Duke Energy, Novant Health, Harris Teeter, Huber Engineered Woods, Publix Super Markets, etc. Pride on building lasting client relationships, delivering exceptional marketing experiences, providing world-class customer service. Team combines strategic thinking, creativity, operational excellence, outstanding field execution to help clients connect with consumers and achieve marketing objectives. Position Summary: Seeking full-time Field Marketing Representative to support work with Brown-Forman in Texas market, primarily Dallas. Reporting to Account Supervisor, assist with planning, coordination, execution, reporting of experiential marketing programs and consumer-facing events. Highly visible, hands-on. Approx 90% assignments involve representing clients at events, engaging directly with consumers, educating about client brands and programs, supporting product sampling when applicable. Successful candidate: professional, outgoing, dependable, highly organized, comfortable interacting with high volume of consumers. Must represent both Red Moon Marketing and clients professionally while working effectively in fast-paced, event-driven environment. Responsibilities categories: Client & Account Support: - Support Account Supervisor in day-to-day management and execution of client programs throughout Texas market. - Assist with client communications, project updates, scheduling, coordination of program requirements. - Develop strong understanding of client brands, products, marketing objectives, program expectations. - Help identify and resolve operational issues quickly and professionally. Consumer Engagement & Brand Representation: - Serve as professional, knowledgeable, enthusiastic representative of Red Moon Marketing and its clients. - Engage directly with consumers at events and activations to communicate brand messaging and program information. - Educate consumers about client products and brands in engaging and responsible manner. - Support product sampling activities when included in approved client program. - Maintain exceptional standards of professionalism, appearance, communication, customer service. Event Planning & Execution: - Support Account Supervisor with planning and execution of field marketing activations. - Coordinate with venue and on-site contacts prior to events to confirm schedules, access, logistics, program requirements. - Assist with transportation, loading, unloading, setup, maintenance, breakdown of marketing assets and equipment. - Ensure activation areas remain organized, professional, properly branded, consistent with client expectations. - Assist with troubleshooting and resolving issues that arise during live events. - Help ensure events executed safely, efficiently, on time, according to established client and Red Moon Marketing standards. Project Coordination: - Collaborate with Red Moon Marketing's account, creative, production, operations, and other internal teams to support successful program execution. - Track project details, deadlines, event schedules, inventory, deliverables. - Assist with coordinating marketing materials, branded assets, equipment, other program resources. Reporting & Documentation: - Capture required event information, including attendance, consumer interactions, product distribution, photographs, other key performance metrics. - Assist with preparation of event recaps, client presentations, performance reports, other program documentation. - Provide timely and accurate post-event information to Account Supervisor and other appropriate team members. Market & Competitive Awareness: - Maintain awareness of relevant market trends, competitive activity, consumer behavior, local opportunities. - Provide observations and field-level insights that may help improve future activations and client programs. Qualifications (Required): - Bachelor’s degree in marketing, Communications, Business, or related field. - Minimum of one year of professional experience in marketing, communications, experiential marketing, events, promotions, or related field. - Strong organizational and project management skills with ability to manage multiple priorities simultaneously. - Excellent verbal and written communication skills. - Strong interpersonal skills and a professional, client-focused approach. - Comfortable initiating conversations and interacting face-to-face with high volume of consumers. - Proficiency with Microsoft Office, including Word, Excel, PowerPoint, Outlook. - Ability to work independently while also functioning effectively as part of collaborative team. - Ability to work in fast-paced, deadline-driven, frequently changing event environment. - Valid driver's license and acceptable driving record meeting Red Moon Marketing's requirements for operating company, leased, rented, or client vehicles. - Willingness and ability to drive company-owned, leased, rented, or client vehicles, which may include branded trucks and vans, as required for assigned programs. - Ability and willingness to travel and work evenings, weekends, and holidays based on client and event schedules. Preferred (we could include as part of Qualifications or separate but spec says include section only when posting has real specific content; we have preferred qualifications; we could include them under Qualifications as additional bullet points maybe label "Preferred". But we could also just include them as part of Qualifications; it's okay. Preferred: - Previous experiential, event, field, or consumer marketing experience. - Experience supporting beverage, consumer packaged goods, retail, hospitality, or lifestyle brands. - Experience working directly with clients, consumers, venues, vendors, or event partners. - Experience with product sampling or consumer engagement programs. Travel & Schedule: - Position based primarily in Dallas, Texas market, requires flexibility based on client activation schedules. - Typical schedule Monday through Friday; however, evening, weekend, and holiday work are essential parts of the position and will be required based on event schedules. - Travel throughout assigned market and occasional travel outside Dallas area may also be required. - Candidates who do not currently reside in Dallas area must be willing to relocate prior to beginning employment. Physical & Field Requirements: - Because this is a field-based experiential marketing position, employee must be able to fulfill physical requirements associated with event execution, with or without reasonable accommodation. - These may include: - Standing and walking for extended periods during events. - Working indoors and outdoors in varying weather conditions. - Assisting with event setup and breakdown. - Loading, unloading, moving, and organizing event materials and marketing assets. - Lifting, carrying, pushing, or moving materials and equipment weighing up to 50 pounds. - Bending, reaching, and performing other physical activities associated with event setup and breakdown. - Traveling by vehicle to and from event locations. What Success Looks Like: (maybe we could include under About the role or separate but not required headings; we could omit as not matching headings list; but we could incorporate into About the role as prose. However spec says we should only include sections when posting has real specific content for headings list; we can omit this section. Benefits: - Health, dental, and vision insurance - Paid time off - 401(k) plan - Company-paid short-term and long-term disability insurance - Company-paid travel accident insurance - Company-paid mobile device service plan Employment Conditions etc maybe not needed. We must not include boilerplate like EEO, etc. Now construct HTML. We'll have:

      About the role

      ... company overview + position summary ...

      Responsibilities

      • Client & Account Support: Support the Account Supervisor in day-to-day management and execution of client programs throughout the Texas market; assist with client communications, project updates, scheduling, and coordination of program requirements; develop strong understanding of client brands, products, marketing objectives, and program expectations; help identify and resolve operational issues quickly and professionally.
      • Consumer Engagement & Brand Representation: Serve as a professional, knowledgeable, and enthusiastic representative of Red Moon Marketing and its clients; engage directly with consumers at events and activations to communicate brand messaging and program information; educate consumers about client products and brands in an engaging and responsible manner; support product sampling activities when included in an approved client program; maintain exceptional standards of professionalism, appearance, communication, and customer service.
      • Event Planning & Execution: Support the Account Supervisor with planning and execution of field marketing activations; coordinate with venue and on-site contacts prior to events to confirm schedules, access, logistics, and program requirements; assist with transportation, loading, unloading, setup, maintenance, and breakdown of marketing assets and equipment; ensure activation areas remain organized, professional, properly branded, and consistent with client expectations; assist with troubleshooting and resolving issues that arise during live events; help ensure events are executed safely, efficiently, on time, and according to established client and Red Moon Marketing standards.
      • Project Coordination: Collaborate with Red Moon Marketing's account, creative, production, operations, and other internal teams to support successful program execution; track project details, deadlines, event schedules, inventory, and deliverables; assist with coordinating marketing materials, branded assets, equipment, and other program resources.
      • Reporting & Documentation: Capture required event information, including attendance, consumer interactions, product distribution, photographs, and other key performance metrics; assist with preparation of event recaps, client presentations, performance reports, and other program documentation; provide timely and accurate post-event information to the Account Supervisor and other appropriate team members.
      • Market & Competitive Awareness: Maintain awareness of relevant market trends, competitive activity, consumer behavior, and local opportunities; provide observations and field-level insights that may help improve future activations and client programs.

      Qualifications

      • Bachelor’s degree in marketing, Communications, Business, or a related field.
      • Minimum of one year of professional experience in marketing, communications, experiential marketing, events, promotions, or a related field.
      • Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
      • Excellent verbal and written communication skills.

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