Field Marketing Manager, Third Party & Partner Events

About the role

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. As a Field Marketing Manager, you will support our Third Party & Partner Events strategy, owning the end-to-end execution, experience, and sales enablement of our third-party conferences, partner co-marketing events, and sponsorships. You will ensure every event we show up to—whether hosting a booth, sponsoring a session, or co-hosting with a partner—is delivered with quality, completeness, and results aligned with our business goals. This role requires up to 50% travel, including potential international travel, and can be held from one of our US hubs or remotely in the United States.

Responsibilities

• Own end-to-end execution of third-party and partner events, sponsorships, conferences, trade shows, and co-marketed activations, including contracting, vendor management, registration, badge logistics, booth/exhibit fulfillment, shipping, inventory, and on-site staffing plans.
• Independently manage the event portfolio: scope the work, sequence tasks, estimate timelines, and adapt plans as requirements shift, incorporating AI tools to improve efficiency without sacrificing quality.
• Coordinate all travel logistics for the events team and Figma attendees (executives, sales, speakers), including flights, lodging, ground transport, and visas for international events.
• Serve as Figma's primary on-site point of contact, troubleshooting in real time and proactively managing risks or blockers to deliver a polished, on-brand experience.
• Negotiate and manage relationships with third-party event organizers, partners, and vendors to maximize value and minimize risk.
• Measure the impact of your work through budget reconciliation, post-event ROI reporting, and proactive recommendations based on outcomes.
• Partner with Sales, Field Marketing, and Partner Marketing to identify the right events to attend or sponsor and ensure sales enablement (calendaring, briefing docs, lead capture) is in place ahead of each event.
• Turn patterns and best practices, including AI tools, into repeatable logistics playbooks and checklists to scale the third-party/partner motion, sharing your reasoning clearly with teammates.

Requirements

• 4+ years of experience in event logistics, event operations, or field marketing, with direct ownership of on-site execution and all logistical aspects of events—vendor and venue coordination, shipping/inventory, registration, on-site staffing, and travel.
• Strong vendor and partner relationship management skills, including contract negotiation.
• A track record of owning outcomes independently, planning and sequencing complex, multi-part projects with minimal oversight.
• A calm, solutions-oriented approach to the curveballs of live events, adapting on the fly and managing risk while maintaining clear communication with internal stakeholders and external partners/vendors.
• Comfort with up to 50% travel, including some international and weekend travel.

Nice to have

• Experience with event management, registration, and exhibitor platforms (e.g., Cvent, RainFocus) and CRM systems (Salesforce, Sooominfo).
• Familiarity with international event logistics, including customs/carnet processes for shipped materials.
• Experience managing sponsorship deliverables and fulfillment for third-party conferences.
• A relevant certification (e.g., CMP) or formal event management training.

Benefits

• Health, dental, and vision coverage.
• Retirement benefits with company contributions.
• Parental leave and reproductive or family planning support.
• Mental health and wellness benefits.
• Paid time off, including sick leave, holidays, and flexible PTO (subject to manager approval).
• Company recharge days.
• Cell phone and home internet reimbursements.
• Lifestyle spending accounts.
• Sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles.

Pay

Annual Base Salary Range: $105,000—$245,000 USD. Job level and actual compensation will be decided based on factors including individual qualifications, market demands, and work location. Figma offers equity to employees.