Field Marketing Manager – Retail Lead Generation

About the role

Atlantic Blue Water Services is a growing water treatment company focused on helping customers find solutions for their water quality needs. We are looking for a hands-on, organized, and motivated Field Marketing Manager to oversee our Lead Generation team at major retail locations throughout the region. This is a great opportunity for someone who enjoys leading people, training employees, traveling between locations, and building a successful team. You will be responsible for helping the operation run smoothly, developing team members, monitoring performance, and ensuring our retail marketing program consistently generates qualified leads.

Responsibilities

• Lead and manage the Lead Generation team: oversee daily activities and help ensure team members are prepared, productive, and meeting expectations.
• Train and develop employees: provide hands-on training, coaching, and ongoing support to improve customer engagement and lead generation skills.
• Hold the team accountable: monitor attendance, punctuality, professionalism, productivity, and adherence to company expectations.
• Visit retail locations: travel between assigned big-box stores to support employees, evaluate performance, address concerns, and maintain consistent standards.
• Manage daily operations: help coordinate staffing, schedules, store coverage, promotional materials, and other day-to-day needs.
• Drive performance: track lead generation results, identify opportunities for improvement, and work with team members to meet established goals.
• Lead by example: step in to assist with customer engagement and lead generation when needed.
• Maintain strong retail relationships: help ensure our team represents Atlantic Blue professionally and follows store requirements and company policies.
• Communicate with leadership: provide updates on staffing, team performance, training needs, challenges, and opportunities for improvement.
• Support continued growth: help identify ways to improve the program, strengthen the team, and increase qualified lead generation.

Requirements

• Previous experience in team leadership, field supervision, sales, retail, marketing, or a customer-facing environment.
• Strong leadership skills and the ability to coach employees while holding them accountable.
• Excellent communication and interpersonal skills.
• Ability to manage multiple locations and priorities while staying organized.
• A results-driven mindset with the ability to monitor performance and address issues promptly.
• Comfortable traveling between retail locations and working directly with employees in the field.
• Willingness to step in and perform Lead Generation duties when needed.
• Reliable, self-motivated, and able to work independently.
• Valid driver’s license and ability to meet company driving requirements.
• Availability to work Tuesday through Saturday.
• Previous experience managing a team across multiple locations is a plus.

Compensation & Benefits

• Competitive compensation: $25.00 per hour or a salary-based compensation structure, plus bonus opportunities.
• Bonus potential tied to performance and business results.
• Paid training and ongoing development.
• An opportunity to take ownership of a growing retail marketing operation.
• A hands-on leadership role with opportunities to make a direct impact on team performance.
• A supportive work environment with opportunities for professional growth.

Physical Requirements

• Ability to stand and walk for extended periods while visiting retail locations.
• Ability to lift, carry, and set up promotional materials weighing up to approximately 50 pounds.
• Ability to travel between assigned locations as needed.

Work Environment

This is an active, field-based position that requires regular travel between big-box retail locations in the Severna Park, Frederick, Westminster, and Forest Hill areas. The role involves frequent interaction with employees, retail personnel, and potential customers. This is an in-person position, not a remote role.

Background Check

An offer of employment may be contingent upon successful completion of a background check and driving record review, in accordance with applicable laws.