Field Marketing Manager - New York City

About the role

This role is based in New York City. The Field Marketing Manager is the bridge between MFUSED’s brand strategy and its in‑market execution. The manager leads regional field marketing efforts, ensuring consistent and excellent brand representation across retail locations, events, and activations. As a hands‑on leader and role model, the manager sets the tone for the team through action, drives engagement by example, takes full ownership of team success, and fosters a culture where everyone is “all in to win it.” Responsibilities include coaching and developing field teams, strengthening retail and budtender relationships, supporting consumer education, and gathering real‑time market insights that shape MFUSED’s regional presence.

Responsibilities

• Field Team Leadership & Development: Serve as a role model for professionalism, work ethic, and collaboration; lead, train, and coach Field Marketing Coordinators; own team performance and results; participate directly in field activities; evaluate performance and provide real‑time feedback and development opportunities.
• Retail & Budtender Engagement: Build and maintain relationships with dispensary partners, store managers, and retail staff; coordinate and deliver budtender training sessions; ensure retail displays, POS materials, and activations meet brand standards and compliance; gather insights on product performance, consumer preferences, and competitor activity.
• Event & Activation Oversight: Partner with the Event Marketing Manager to plan and execute regional events, trade shows, and consumer activations; oversee team participation, setup, and teardown; manage logistics and scheduling to ensure timely, on‑brand experiences.
• Consumer & Market Insights: Gather consumer feedback through field interactions; assess retail displays and merchandising performance versus competitors; translate insights into actionable recommendations for brand, product, and retail improvements.
• Cross‑Functional Collaboration: Work with Brand, Product Marketing, and Channel Marketing teams to align local activations with broader campaign goals; partner with Sales and Operations on product availability and business priorities; ensure compliance with regulatory standards alongside Marketing Operations.
• Performance Management & Reporting: Monitor KPIs for field activations, retail performance, and consumer engagement; track regional budgets, expenses, and inventory for marketing materials; provide detailed reports to the Senior Manager, Field Marketing & Training.
• Other Duties as Assigned: Perform additional projects such as supporting retail launches, company initiatives, or cross‑departmental marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (or equivalent combination of education and experience).
• 5+ years of experience in field marketing, retail marketing, or brand activation, preferably within cannabis, CPG, or lifestyle industries.
• Proven success leading regional or distributed teams with a focus on accountability, motivation, and mentorship.
• Demonstrated ability to lead by example with a strong “all‑in” attitude.
• Experience training retail staff or budtenders on product knowledge and brand storytelling.
• Strong understanding of retail operations, merchandising, and consumer engagement strategies.
• Excellent communication and interpersonal skills for interaction with retailers, budtenders, consumers, and internal teams.
• Highly organized, adaptable, with exceptional problem‑solving and time‑management abilities.
• Analytical skills with experience capturing and interpreting field data and consumer insights.
• Reliable transportation, valid driver’s license, and ability to travel between retail locations, team meetings, and events.
• Willingness to travel frequently within assigned markets and work flexible hours, including evenings and weekends for events.
• Hands‑on leadership style grounded in humility, accountability, and collaboration.

Physical Demands / Work Environment

This position requires frequent travel within assigned regions and regular presence at retail locations, events, and activations. The role involves standing for extended periods, driving between sites, and occasional lifting of up to 25 pounds. Reasonable accommodations will be made in accordance with applicable law.

Why Join MFUSED

At MFUSED, great leaders lead from the front. As a Field Marketing Manager you’ll inspire your team by working alongside them—training, executing, and celebrating success together. You’ll help build a culture of accountability and pride, ensuring every activation, retail interaction, and training reflects the excellence of the brand. This is an opportunity to make a meaningful impact on one of the most innovative brands in the cannabis industry.