Field Marketing Manager

About the role

We're seeking a Field Marketing Manager to drive measurable pipeline growth and business impact through integrated regional marketing programs. Key responsibilities include owning and executing these programs, aligning with sales and other teams, managing budgets, and reporting on performance.

Responsibilities

• Own and execute regional field marketing strategies aligned with pipeline, revenue, and business objectives
• Plan and deliver integrated regional marketing programs, including industry conferences, trade shows, executive dinners, roundtables, channel marketing initiatives, sponsorships, and customer engagement programs
• Partner closely with Sales, Channel, Marketing, Finance, and Operations teams to align regional priorities and maximize business impact
• Own regional marketing budget, forecasting, vendor management, and performance tracking to ensure efficient investment and measurable ROI
• Develop and execute regional marketing plans while ensuring operational excellence across planning, logistics, timelines, and stakeholder management
• Measure and report campaign performance, pipeline contribution, ROI, and key business metrics, continuously optimizing programs based on data and insights
• Manage relationships with external vendors, agencies, event organizers, and strategic partners to ensure successful program execution
• Stay informed on regional market trends, customer needs, and competitive activity to continuously refine regional marketing strategy

Requirements

• 4-7 years of B2B field marketing experience, preferably in cybersecurity, SaaS, or enterprise technology
• Proven experience managing regional marketing programs, including industry conferences, executive events, customer engagement, and channel marketing initiatives
• Strong partnership with Sales and the ability to align marketing programs with pipeline and business objectives
• Experience managing marketing budgets, forecasts, and vendor relationships
• Strong analytical skills with experience measuring campaign performance, pipeline contribution, ROI, and marketing effectiveness
• Excellent project management and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced environment
• Strong communication and collaboration skills across cross-functional teams
• Willingness to travel within the assigned region
• Candidates preferred to be based in the Central or Eastern regions of the United States to support collaboration with our EMEA team

Qualifications

• Passionate about technology and explaining complex solutions in an engaging manner
• Ability to build strong regional partnerships and drive business growth
• Experience with marketing automation tools and CRM systems
• Knowledge of cybersecurity concepts and industry trends

Skills

• Strategic thinking and problem-solving skills
• Effective communication and presentation skills
• Ability to manage multiple projects simultaneously
• Strong organizational and time management skills
• Experience with digital marketing channels and tactics

Benefits

Working at Picus offers fascinating work shaping and leading an exciting, fast-growing cyber security segment. We provide unlimited opportunity, global exposure, and a dynamic, remote team environment. We are an equal opportunity employer committed to diversity and inclusion.

Pay

Competitive compensation package including base salary, bonus, and benefits.

Schedule

Full-time position with flexible working hours to accommodate travel and regional commitments.