Field Marketing Manager

Job Summary

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions. This role is essential for driving our field marketing strategy and ensuring alignment with our sales objectives, particularly through impactful events and targeted ABM initiatives.

What You Will Do With Us

• Strategy Development: Create and implement comprehensive field marketing strategies tailored to regional market needs to drive new lead and pipeline generation.
• Field Event Management: Plan, organize, and execute high-impact field events, including regional events, roundtables and conferences, to drive lead generation and strengthen customer relationships.
• Account-Based Marketing (ABM): Develop and implement ABM strategies targeting key segments of accounts, creating customized marketing programs that resonate with specific customer needs to support lead generation and engaged accounts conversion.
• Campaign Management: Design and execute integrated marketing campaigns in collaboration with the product marketing and digital teams, including events, webinars, and digital initiatives, to generate leads and nurture customer relationships.
• Collaboration with Sales Teams: Partner with sales leadership to understand market dynamics, customer needs, and sales objectives, ensuring marketing efforts effectively support sales goals.
• Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives through metrics and KPIs, making data-driven adjustments to optimize performance.
• Budget Management: Manage the field marketing budget, ensuring effective allocation of resources and maximizing ROI on marketing activities.

Requirements

• 6+ years of marketing experience, including 3+ years in field marketing.
• Field Marketing Expertise: Demonstrated experience in managing field events and executing successful marketing programs that drive customer engagement and lead generation.
• +3 years experience in managing and executing in-person hosted events.
• ABM Proficiency: Strong understanding of Account-Based Marketing principles and best practices, with a track record of developing targeted campaigns.
• Project Management Skills: Exceptional organizational and project management abilities, with experience in coordinating multiple initiatives simultaneously.
• Analytical Thinking: Strong analytical skills to assess campaign performance and derive actionable insights for continuous improvement.
• Communication Skills: Excellent verbal and written communication skills, with the ability to craft compelling messaging and engage diverse audiences.
• Collaboration and Teamwork: Proven ability to work collaboratively across teams, building consensus and driving alignment between marketing and sales.
• Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities while maintaining focus on key objectives.
• Creative Problem-Solving: Innovative mindset with a knack for developing creative solutions to marketing challenges and identifying new opportunities for growth.

Qualifications

• Bachelor’s degree in Marketing or relevant field (Master’s degree a plus).
• Experience using Hubspot, and any ABM tools like Demandbase, a plus.

Benefits

• Hybrid working model (3 days in the office per week)
• Unleashed and empowered to pursue your goals with improved team collaboration and increased creativity/productivity
• Competitive benefits package including medical, dental, vision, retirement (with company match), and much more.

Pay

The base range for this position is $88,000 to $108,000, with additional compensation based on individual and company performance.

Schedule

Travel 15 - 25% expected.