Field Marketing Manager

Key Responsibilities

• Plan, manage, and execute end-to-end logistics for industry conferences, tradeshows, and Ema-hosted events (executive roundtables, dinners, meetups) across the US.
• Manage all on-site operations: booth design, staffing, signage, swag, shipping, A/V, catering, and speaker logistics.
• Evaluate sponsorship opportunities, negotiate vendor contracts, and manage event budgets to maximize ROI.
• Pipeline & Sales Alignment
• Collaborate with the BDR team and Sales to align event programming with target accounts and pipeline goals.
• Cook up pre-event outreach, booth and event activations, and post-event follow-up to drive lead conversion.
• Ensure seamless lead handoff from events to Sales — no leads die on the vine.
• Cross-Functional Coordination
• Coordinate with AI Strategists, Product Marketing, and Design to ensure demos, collateral, and messaging are event-ready and on-brand.
• Support broader demand-generation campaigns as needed, including regional activations and partner co-marketing events.
• Measurement & Optimization
• Track and report on event performance metrics (leads generated, pipeline influenced, cost-per-lead, attendance, deal acceleration).
• Share insights to continuously improve the program.
• Obsess over what’s working vs. what’s noise — use data to make the case for where we invest next.

What You Bring

• 3–7+ years of field marketing, event marketing, or demand-gen experience in B2B SaaS or enterprise technology. Startup experience is required — you’ve built programs, not just inherited them.
• Exceptional project management skills. You can juggle 5+ events in different stages simultaneously without dropping a ball. You live in spreadsheets, timelines, and run-of-show docs. Project management isn’t a side skill for you — it’s your superpower.
• A roll-up-your-sleeves operator. You’re the person zip-tying cables to a booth at 6 AM, loading swag boxes into an Uber, and sending the recap email before the plane lands. You get things done, period.
• Strong cross-functional collaboration skills. You partner naturally with Sales, BDRs, Product Marketing, and executives without needing to be managed into it.
• Experience with HubSpot and marketing automation platforms to track attribution and ROI.
• Proficiency with AI tools (Claude, ChatGPT, etc.) to accelerate day-to-day work — from drafting event briefs to analyzing post-event data. We’re an AI company and we expect you to work like one.
• Comfort with ambiguity and fast-moving environments. Priorities shift, budgets change, events get added last minute — and you handle it. This is a Series A company; if you need a playbook handed to you, this isn’t the role.
• A high agency and ownership mentality. You see opportunity and build without waiting for permission.