Field Marketing Coordinator

About the Role

The Field Marketing Coordinator plays a critical role in supporting the day-to-day execution of marketing initiatives across the Camping World organization. This individual serves as a key liaison between the centralized marketing team and local dealerships, ensuring marketing efforts are aligned, efficient, and impactful. The ideal candidate is detail-oriented, highly organized, and capable of managing multiple priorities while collaborating cross-functionally to support sales, service, and retail growth.

Responsibilities

• Local Dealership Support
  • Review and vet local sponsorship, advertising, and community partnership opportunities
  • Support the creation of local advertising, including radio scripts, OOH, print ads, and promotional materials
  • Ensure all local marketing efforts adhere to brand guidelines and messaging standards
  • Support communication of National Campaigns in alignment with the corporate marketing team
• Marketing Request Management
  • Monitor and manage incoming marketing requests from dealership and cross-functional teams
  • Evaluate requests for completeness, alignment with brand standards and goals, and potential impact to business
  • Coordinate with internal teams and external vendors to execute approved requests
• Cross-Functional Coordination
  • Collaborate with sales, service, retail, and operations teams to support key initiatives
  • Act as a central point of contact for dealership marketing needs
  • Partner with internal creative teams and external agencies to deliver timely, high-quality assets
  • Communicate project updates and timelines to stakeholders across the organization
• Marketing Operations & Administration
  • Partner with marketing leadership and external vendors to uphold brand standards across all marketing channels
  • Support marketing billing processes, including invoice tracking, submission, and allocation as needed
  • Maintain organized records of marketing spend across locations and channels
  • Monitor dealership branding and enforce brand standards across locations

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 1-3 years of experience in marketing, marketing operations, or administrative marketing support
• Strong organizational and project management skills with the ability to handle multiple priorities
• Ability to work collaboratively across departments in a fast-paced, multi-location environment
• Experience managing budgets, invoices, or financial processes preferred
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office; experience with marketing or project management tools is a plus

Pay

A reasonable estimate of the current pay range is $56,700.00 - $87,000.00 annually.

Benefits

• Paid Time Off
• 401(k)
• Employee Assistance Program
• Good Sam Roadside Assistance
• Discounts
• Paid parental leave (if eligibility is met)
• Tuition Reimbursement (if eligibility is met)
• On-the-job training opportunities
• Comprehensive benefit package including medical, dental, and vision (for full-time associates)
• Access to dental and vision coverage (for part-time associates)