Field Marketing.

Responsibilities

• Work with campaign managers, sales teams, and operations teams to optimize key areas of Demand Generation.
• Provide onsite execution support for marketing programs.
• Track lead flow to ensure timely follow-up with event attendees and campaign responders.
• Create and manage program budget and measure ROI through metrics analysis and reporting.
• Demonstrate self-confidence in influencing key stakeholders to get the job done.

Qualifications

• Proven track record of 5-7 years as an outstanding performer in an IT/ITES organization handling Field, Product, and/or Digital Brand Marketing.
• Rapid learning capability and ability to handle complex assignments of significantly larger scope.
• Passion, energy, and ambition.
• Excellent written and oral communication and presentation skills.
• Ability to operate independently with minimal supervision.

Skills

• Comprehensive understanding of Modern Marketing technologies and methodologies including: Marketing Automation (preferably Eloqua).
• Lead flow automation architecture concepts such as Lead Scoring, triggered campaigns, predictive scoring, propensity modeling.
• Microsite & landing page design concepts and technologies.
• Audience segmentation analysis and tools.