Field Marketing

About the role

You will own Parallel's presence in the field. You'll build and run the event engine — conferences, hackathons, meetups, executive dinners, and partner co-marketing events — that puts Parallel in front of AI engineers and technical buyers. Which events we invest in, how we show up, and what pipeline comes out the other side are your decisions. You'll own the budget, the target lists, and the logistics end to end, with no coordinator behind you. You'll build target lists with the sales team before every event and run the follow-up motion after, so no lead dies in a spreadsheet. You'll be measured in meetings and pipeline, not badge scans. You: You've run a multi-format event portfolio at a company selling to technical audiences, and you talk about it in pipeline, not attendance. You know which events AI engineers actually go to and that a hackathon earns more trust than a booth. You've hosted a dinner where the programming — not the venue — made the room worth everyone's evening. You've negotiated sponsorships hard, walked away from popular conferences your buyers weren't attending, and killed formats that didn't convert. You run flawless logistics solo, stay calm when something breaks day-of, and treat the sales handoff as your job, not someone else's. You'd rather run three events that produce pipeline than ten that produce photos.

Responsibilities

• Build and run the event engine for Parallel, including conferences, hackathons, meetups, executive dinners, and partner co-marketing events.
• Make strategic decisions about which events to invest in, how to show up, and what pipeline results from these events.
• Own the budget, target lists, and logistics for all events, ensuring smooth execution without relying on coordinators.
• Create and execute target lists with the sales team before each event, and manage the follow-up process to ensure leads don’t fall through the cracks.
• Measure success based on meetings and pipeline growth, not just event attendance.
• Run flawless logistics for events, staying calm under pressure and treating the sales handoff as your responsibility.
• Host dinners and other events that emphasize the value of the programming over the venue, and negotiate sponsorships effectively.

Requirements

• Experience running a multi-format event portfolio at a company selling to technical audiences.
• Knowledge of which events AI engineers attend and the effectiveness of different event types (e.g., hackathons vs. booths).
• Ability to host successful dinners and other events that focus on the quality of the programming.
• Experience negotiating sponsorships and making tough decisions about which events to prioritize.
• Flawless event management skills, including handling logistics and remaining calm during unexpected issues.
• A strong understanding of how to measure success in terms of meeting and pipeline growth, not just event attendance.

Qualifications

• Proven track record of successfully managing and executing multiple event portfolios.
• Deep understanding of which events are most effective for reaching technical audiences.
• Experience in hosting and managing events that emphasize the value of the programming.
• Strong negotiation skills and the ability to make difficult decisions about event priorities.
• Exceptional organizational and logistical skills, able to handle events solo with minimal support.
• Able to measure success based on meeting and pipeline growth, not just event attendance.

Skills

• Event planning and coordination skills.
• Technical event strategy and execution.
• Effective communication and relationship-building with sponsors and attendees.
• Strategic decision-making and prioritization.
• Logistical and organizational proficiency.

Benefits

• Competitive salary
• Generous equity
• Visa sponsorship
• 401K plan
• Daily lunch and office snacks
• Dinner at the office
• Unlimited vacation
• Caltrain pass reimbursement

Pay

Competitive salary

Schedule

Full-time