Field Marketing

About the role

We are seeking a Field Marketing Manager to build and scale our field marketing engine. This role is based in San Francisco and involves approximately 30% travel for national roadshow stops and select strategic and hosted programs.

Responsibilities

• Own Exa’s Roadshow Strategy
• Design and launch multi city roadshows aligned to priority accounts and industries
• Define positioning, audience strategy, and content tracks
• Build playbooks and templates for repeatable execution
• Establish a measurement framework including pipeline generated, influenced revenue, meetings set and held, and deal acceleration
• Continuously refine programs based on performance data and qualitative feedback
• Partner Closely with Sales
• Serve as the dedicated field marketing partner to Sales leadership and AEs
• Collaborate with Sales and SDRs to build invite lists and align on account strategy
• Enable day of coverage and ensure disciplined post event follow up
• Own executive dinners and curated hosted experiences that drive meaningful engagement
• Evaluate and Execute Strategic Events
• Research and recommend third party industry and AI focused conferences
• Ensure each sponsorship has a defined objective, audience strategy, and ROI target
• Manage execution from negotiation through onsite activation
• Partner with Sales, SDRs, Product Marketing, Brand, and Ops
• Translate business objectives into executable field programs
• Provide clear performance readouts and recommendations to leadership

Qualifications

• 5+ years of B2B SaaS field marketing or event marketing experience
• Proven experience building roadshows or multi city programs from scratch
• Demonstrated ownership of pipeline outcomes in partnership with Sales
• Strong project management and stakeholder alignment skills
• Clear communicator who can simplify complex plans into actionable briefs