Field Marketing Ambassador, 2027 Season
for each section. Use - for lists. Use
for prose.
We must not repeat job title as heading. Do not include Job ID etc. Remove boilerplate like EEO etc.
We need to preserve all substantive info. Let's extract.
About Us: description of Penske Entertainment, IMS, etc. That's about the company; could be About the role? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have About the role (maybe summarizing role description). The posting has "What You’ll Do" which is role description. Also "About Us" is company overview. Could combine into About the role? Probably better to have About the role section containing the role description (What You’ll Do) and maybe About Us? But we must not invent. We can put About the role using the "What You’ll Do" paragraph. And maybe also include About Us as part of About the role? Might be okay to include both as prose.
Responsibilities: list bullet points under "Your Responsibilities". Those are bullet points.
Requirements: maybe "Required Experience & Skills" includes required experience and skills. Could split into Requirements and Skills. But we can combine into Requirements section (including required experience & skills). However we also have Education (Qualifications). So we can have Qualifications section for Education. Skills maybe separate? The instruction says prefer few substantive sections over many thin ones. So we could have: About the role, Responsibilities, Requirements (includes required experience & skills), Qualifications (Education), Benefits, Schedule.
Let's extract details.
About the role: from "What You’ll Do As a Field Marketing Ambassador, you will be the face of the Indianapolis Motor Speedway (IMS) at events, festivals, and community activations across Central Indiana and statewide outreach initiatives. In this role, you’ll help drive fan engagement, manage promotional materials, and proudly represent the IMS brand as an official ambassador. Working closely with the IMS Marketing Team, you’ll support grassroots marketing efforts by traveling to various events, connecting with consumers, generating leads, and promoting both the Indianapolis Motor Speedway and the NTT INDYCAR SERIES. This is a hands-on, fast-paced internship ideal for students or young professionals who are passionate about marketing, fan experiences, live events, and motorsports — and want to gain real-world experience working with one of the most iconic brands in sports."
Also maybe include About Us? Could add as part of About the role? Might be okay to include a brief About the company as part of About the role? But the instruction says About the role heading; we can include both the role description and company overview as prose. It's not inventing.
Responsibilities bullet list:
- Manage IMS displays, signage, and collateral at all assigned events, including set-up and tear-down.
- Interact with attendees in a friendly and approachable way, educating them about IMS events and promotions.
- Encourage fans to sign up for giveaways, email lists, and promotions to help grow the IMS database.
- Serve as a credible IMS brand expert by developing in-depth knowledge of IMS events, athletes, and offerings.
- Embody the IMS brand at all times, maintaining a positive and professional presence at every event.
- Be the outgoing personality that captivates audiences, approaches strangers with confidence, and initiates natural conversations.
Requirements (Required Experience & Skills):
- 21+ preferred
- Passionate about sports, motorsports and/or sports marketing
- Possess strong interpersonal, communication and verbal skills
- Outgoing, energetic, and comfortable speaking with strangers
- Able to work evenings, weekends, and event days as needed
- Reliable transportation to and from events
- Promotional experience is a plus
- Must be willing to work unusual hours
- Must have a flexible schedule
- Conduct: Maintains high level of energy during entire duration of shift
- Must be able to work exceptionally well with others in a close team environment
- Charming and outgoing attitude during shifts
- Embodies brand values during every shift
- Must be polite, courteous, and treat all consumers respectfully regardless of the situation
- Must be able to sit for extended periods of time during long drives in an IMS vehicle
- Must be able to stand and remain mobile for extended periods of time during events
- Must treat the company vehicles and promotional displays/supplies with care whether on or off the road
Qualifications (Education):
- Currently enrolled in or recently graduated from a four-year college or university, pursuing a degree in Marketing, Communications, Sports Management, or a related field
Leadership: "This role does not have direct supervisory responsibilities" - maybe not needed.
Flexibility & Travel: schedule details.
Schedule section: include the schedule details:
- Must be able to work at least one event shift per week or 10-15 hours.
- Required dates include:
- February-April: Must be available to work at least one event shift per week or 10-15 hours per week. Required dates include: February 19 – 100 Days Out from the Indy 500 Fan Celebration
- May: Must be available to work at IMS and at off-site field marketing events 20-25 hours per week. Required dates include: May 1 – Month of May Kick-off Event; May 14 – Sonsio Grand Prix Practice & Qualifying; May 15 – Sonsio Grand Prix Race Day; May 18 – Naturalization Ceremony; May 21 – Indy 500 Fast Friday Practice; May 22 – PPG presents Indy 500 Armed Forces Qualifying; May 23 – PPG presents Indy 500 Armed Forces Qualifying; May 26 – Community Day presented by Gallagher and Coca-Cola Indy 500 Porch Party Winner Visits; May 28 – Miller Lite Carb Day; May 29 – Legends Day; May 30 – 111th Running of the Indianapolis 500 presented by Gainbridge
- June-September: Must be available to work at least one event shift per week or 10-15 hours per week. Required dates include: July 22 – Hauler Parade; July 23 – Brickyard Weekend Practice; July 24 – Pennzoil 250 presented by Take 5 Oil Change; July 25 – Brickyard 400 presented by PPG; September 16 – IMSA Street Festival; September 17 – IMSA Practice; September 18 – IMSA Qualifying; September 19 – TireRack.com Battle on the Bricks IMSA Race
We need to format as list.
Benefits & Perks:
- Paid seasonal position
- Hands-on marketing experience in the sports and entertainment industry
- Build your resume with real-world event activation and fan engagement experience.
- A fun, high-energy work environment at one of the most iconic venues in sports.
Now produce HTML.
We must not include any markdown fences. Just raw HTML.
Let's craft.
About the role
At Penske Entertainment, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands: Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge; INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone; IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences; Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States. Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.
As a Field Marketing Ambassador, you will be the face of the Indianapolis Motor Speedway (IMS) at events, festivals, and community activations across Central Indiana and statewide outreach initiatives. In this role, you’ll help drive fan engagement, manage promotional materials, and proudly represent the IMS brand as an official ambassador. Working closely with the IMS Marketing Team, you’ll support grassroots marketing efforts by traveling to various events, connecting with consumers, generating leads, and promoting both the Indianapolis Motor Speedway and the NTT INDYCAR SERIES. This is a hands-on, fast-paced internship ideal for students or young professionals who are passionate about marketing, fan experiences, live events, and motorsports — and want to gain real-world experience working with one of the most iconic brands in sports.
Responsibilities
- Manage IMS displays, signage, and collateral at all assigned events, including set-up and tear-down.
- Interact with attendees in a friendly and approachable way, educating them about IMS events and promotions.
- Encourage fans to sign up for giveaways, email lists, and promotions to help grow the IMS database.
- Serve as a credible IMS brand expert by developing in-depth knowledge of IMS events, athletes, and offerings.
- Embody the IMS brand at all times, maintaining a positive and professional presence at every event.
- Be the outgoing personality that captivates audiences, approaches strangers with confidence, and initiates natural conversations.
Requirements
- 21+ preferred
- Passionate about sports, motorsports and/or sports marketing
- Possess strong interpersonal, communication and verbal skills
- Outgoing, energetic, and comfortable speaking with strangers
- Able to work evenings, weekends, and event days as needed
- Reliable transportation to and from events
- Promotional experience is a plus
- Must be willing to work unusual hours
- Must have a flexible schedule
- Maintains high level of energy during entire duration of shift
- Must be able to work exceptionally well with others in a close team environment
- Charming and outgoing attitude during shifts
- Embodies brand values during every shift
- Must be polite, courteous, and treat all consumers respectfully regardless of the situation
- Must be able to sit for extended periods of time during long drives in an IMS vehicle
- Must be able to stand and remain mobile for extended periods of time during events
- Must treat the company vehicles and promotional displays/supplies with care whether on or off the road
Qualifications
Currently enrolled in or recently graduated from a four-year college or university, pursuing a degree in Marketing, Communications, Sports Management, or a related field.
Benefits
- Paid seasonal position
- Hands-on marketing experience in the sports
for prose. We must not repeat job title as heading. Do not include Job ID etc. Remove boilerplate like EEO etc. We need to preserve all substantive info. Let's extract. About Us: description of Penske Entertainment, IMS, etc. That's about the company; could be About the role? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have About the role (maybe summarizing role description). The posting has "What You’ll Do" which is role description. Also "About Us" is company overview. Could combine into About the role? Probably better to have About the role section containing the role description (What You’ll Do) and maybe About Us? But we must not invent. We can put About the role using the "What You’ll Do" paragraph. And maybe also include About Us as part of About the role? Might be okay to include both as prose.
Responsibilities: list bullet points under "Your Responsibilities". Those are bullet points.
Requirements: maybe "Required Experience & Skills" includes required experience and skills. Could split into Requirements and Skills. But we can combine into Requirements section (including required experience & skills). However we also have Education (Qualifications). So we can have Qualifications section for Education. Skills maybe separate? The instruction says prefer few substantive sections over many thin ones. So we could have: About the role, Responsibilities, Requirements (includes required experience & skills), Qualifications (Education), Benefits, Schedule.
Let's extract details.
About the role: from "What You’ll Do As a Field Marketing Ambassador, you will be the face of the Indianapolis Motor Speedway (IMS) at events, festivals, and community activations across Central Indiana and statewide outreach initiatives. In this role, you’ll help drive fan engagement, manage promotional materials, and proudly represent the IMS brand as an official ambassador. Working closely with the IMS Marketing Team, you’ll support grassroots marketing efforts by traveling to various events, connecting with consumers, generating leads, and promoting both the Indianapolis Motor Speedway and the NTT INDYCAR SERIES. This is a hands-on, fast-paced internship ideal for students or young professionals who are passionate about marketing, fan experiences, live events, and motorsports — and want to gain real-world experience working with one of the most iconic brands in sports."
Also maybe include About Us? Could add as part of About the role? Might be okay to include a brief About the company as part of About the role? But the instruction says About the role heading; we can include both the role description and company overview as prose. It's not inventing.
Responsibilities bullet list:
- Manage IMS displays, signage, and collateral at all assigned events, including set-up and tear-down.
- Interact with attendees in a friendly and approachable way, educating them about IMS events and promotions.
- Encourage fans to sign up for giveaways, email lists, and promotions to help grow the IMS database.
- Serve as a credible IMS brand expert by developing in-depth knowledge of IMS events, athletes, and offerings.
- Embody the IMS brand at all times, maintaining a positive and professional presence at every event.
- Be the outgoing personality that captivates audiences, approaches strangers with confidence, and initiates natural conversations.
Requirements (Required Experience & Skills):
- 21+ preferred
- Passionate about sports, motorsports and/or sports marketing
- Possess strong interpersonal, communication and verbal skills
- Outgoing, energetic, and comfortable speaking with strangers
- Able to work evenings, weekends, and event days as needed
- Reliable transportation to and from events
- Promotional experience is a plus
- Must be willing to work unusual hours
- Must have a flexible schedule
- Conduct: Maintains high level of energy during entire duration of shift
- Must be able to work exceptionally well with others in a close team environment
- Charming and outgoing attitude during shifts
- Embodies brand values during every shift
- Must be polite, courteous, and treat all consumers respectfully regardless of the situation
- Must be able to sit for extended periods of time during long drives in an IMS vehicle
- Must be able to stand and remain mobile for extended periods of time during events
- Must treat the company vehicles and promotional displays/supplies with care whether on or off the road
Qualifications (Education):
- Currently enrolled in or recently graduated from a four-year college or university, pursuing a degree in Marketing, Communications, Sports Management, or a related field
Leadership: "This role does not have direct supervisory responsibilities" - maybe not needed.
Flexibility & Travel: schedule details.
Schedule section: include the schedule details:
- Must be able to work at least one event shift per week or 10-15 hours.
- Required dates include:
- February-April: Must be available to work at least one event shift per week or 10-15 hours per week. Required dates include: February 19 – 100 Days Out from the Indy 500 Fan Celebration
- May: Must be available to work at IMS and at off-site field marketing events 20-25 hours per week. Required dates include: May 1 – Month of May Kick-off Event; May 14 – Sonsio Grand Prix Practice & Qualifying; May 15 – Sonsio Grand Prix Race Day; May 18 – Naturalization Ceremony; May 21 – Indy 500 Fast Friday Practice; May 22 – PPG presents Indy 500 Armed Forces Qualifying; May 23 – PPG presents Indy 500 Armed Forces Qualifying; May 26 – Community Day presented by Gallagher and Coca-Cola Indy 500 Porch Party Winner Visits; May 28 – Miller Lite Carb Day; May 29 – Legends Day; May 30 – 111th Running of the Indianapolis 500 presented by Gainbridge
- June-September: Must be available to work at least one event shift per week or 10-15 hours per week. Required dates include: July 22 – Hauler Parade; July 23 – Brickyard Weekend Practice; July 24 – Pennzoil 250 presented by Take 5 Oil Change; July 25 – Brickyard 400 presented by PPG; September 16 – IMSA Street Festival; September 17 – IMSA Practice; September 18 – IMSA Qualifying; September 19 – TireRack.com Battle on the Bricks IMSA Race
We need to format as list.
Benefits & Perks:
- Paid seasonal position
- Hands-on marketing experience in the sports and entertainment industry
- Build your resume with real-world event activation and fan engagement experience.
- A fun, high-energy work environment at one of the most iconic venues in sports.
Now produce HTML.
We must not include any markdown fences. Just raw HTML.
Let's craft.
About the role
At Penske Entertainment, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands: Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge; INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone; IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences; Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States. Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.
As a Field Marketing Ambassador, you will be the face of the Indianapolis Motor Speedway (IMS) at events, festivals, and community activations across Central Indiana and statewide outreach initiatives. In this role, you’ll help drive fan engagement, manage promotional materials, and proudly represent the IMS brand as an official ambassador. Working closely with the IMS Marketing Team, you’ll support grassroots marketing efforts by traveling to various events, connecting with consumers, generating leads, and promoting both the Indianapolis Motor Speedway and the NTT INDYCAR SERIES. This is a hands-on, fast-paced internship ideal for students or young professionals who are passionate about marketing, fan experiences, live events, and motorsports — and want to gain real-world experience working with one of the most iconic brands in sports.
Responsibilities
- Manage IMS displays, signage, and collateral at all assigned events, including set-up and tear-down.
- Interact with attendees in a friendly and approachable way, educating them about IMS events and promotions.
- Encourage fans to sign up for giveaways, email lists, and promotions to help grow the IMS database.
- Serve as a credible IMS brand expert by developing in-depth knowledge of IMS events, athletes, and offerings.
- Embody the IMS brand at all times, maintaining a positive and professional presence at every event.
- Be the outgoing personality that captivates audiences, approaches strangers with confidence, and initiates natural conversations.
Requirements
- 21+ preferred
- Passionate about sports, motorsports and/or sports marketing
- Possess strong interpersonal, communication and verbal skills
- Outgoing, energetic, and comfortable speaking with strangers
- Able to work evenings, weekends, and event days as needed
- Reliable transportation to and from events
- Promotional experience is a plus
- Must be willing to work unusual hours
- Must have a flexible schedule
- Maintains high level of energy during entire duration of shift
- Must be able to work exceptionally well with others in a close team environment
- Charming and outgoing attitude during shifts
- Embodies brand values during every shift
- Must be polite, courteous, and treat all consumers respectfully regardless of the situation
- Must be able to sit for extended periods of time during long drives in an IMS vehicle
- Must be able to stand and remain mobile for extended periods of time during events
- Must treat the company vehicles and promotional displays/supplies with care whether on or off the road
Qualifications
Currently enrolled in or recently graduated from a four-year college or university, pursuing a degree in Marketing, Communications, Sports Management, or a related field.
Benefits
- Paid seasonal position
- Hands-on marketing experience in the sports