Field Market Manager Iowa Market

About the role

The Field Market Manager oversees local event execution activities, transportation, inventory management, and staffing in the greater Des Moines market. This role ensures the efficient movement and management of assets, equipment, and personnel while supporting the successful execution of experiential marketing programs, tours, activations, and client initiatives. The Field Market Manager provides leadership to operational staff, driving efficiency, cost control, safety, and service excellence.

Responsibilities

• Attend, lead, and manage on-site events with local team members
• Lead client and internal team meetings to ensure program objectives, logistics, staffing, and activation details are clearly communicated and executed
• Recruit, develop, schedule, and manage local field staff to support program requirements
• Develop and implement initiatives focused on labor reduction, operational efficiency, cost control, and continuous process improvement
• Manage inventory through company-established inventory management systems
• Communicate transportation needs to appropriate internal teams and coordinate resources accordingly
• Ensure program vehicles, equipment, and operational assets are properly maintained and compliant with company standards
• Maintain accurate reporting and recordkeeping systems to monitor operational performance, inventory, and labor costs
• Coordinate and monitor all phases of event logistics, transportation, warehousing, and production support activities
• Collaborate with internal teams to ensure successful program execution
• Ensure compliance with company policies including safety requirements, DOT regulations, and operational standards
• Prepare forecasts, staffing plans, performance metrics, inventory, and client-required reports
• Serve as a market-level resource for event operations, staffing, and field execution

Requirements

• High school diploma or equivalent required; Associate's or Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field preferred
• 2-4+ years in brand management and/or experiential/integrated marketing, including field operations
• Experience supervising employees and managing staffing resources
• Experience working with budgets, forecasting, and operational plans

Skills

• Strong communication, leadership, and team management skills
• Excellent organizational and problem-solving skills with an attention to detail
• Ability to manage multiple priorities and deadlines simultaneously
• Proficiency in Microsoft Office Suite
• Flexibility, versatility, and willingness to take on a range of responsibilities and maintain effective processes
• Vehicle product knowledge is a plus
• Ability to lift and move 50+ pounds

Schedule

• Schedule based on business needs and varies by season
• Ability to travel 10-15% as needed (client/agency meetings, in-market trainings, in-market quality control to maintain the health of assigned clients/programs)