Jobs · Marketing

Field & Events Marketing Manager

Stepful · New York, NY · 3 wk ago
RemoteRemoteMarketing$110k–$130k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "About Stepful" description, then "Our Values", then "The Opportunity", then "What You'll Do", then "What You'll Bring", then "Interview Process", then "Benefits And Compensation". We need to use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). However we must not repeat the job title as a heading. We need to map content to appropriate headings. The instructions: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should use those headings if content matches. We need to decide which sections to include based on content. We have: - About Stepful (company overview) -> could be "About the role"? Actually "About the role" is typical heading for role description. But we have company description. Could we use "About the role" for the role overview? The posting includes "The Opportunity" which describes role. So we could use "About the role" heading for that. - Responsibilities: "What You'll Do" -> map to Responsibilities. - Requirements/Qualifications/Skills: "What You'll Bring" includes experience, skills, bonus points. Could split into Requirements and Qualifications and Skills. But we can combine into one section maybe "Requirements". However instruction: prefer few substantive sections over many thin ones. So we could have "Requirements" covering all. - Benefits: "Benefits And Compensation" includes benefits and compensation range. We need separate sections for Benefits and Pay if present. The posting includes benefits list and compensation range. So we should have Benefits section and Pay section. - Schedule: not mentioned (no schedule details). So we omit Schedule. - Also we might include "Interview Process" but not in allowed headings list. The instruction says use those headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect only those headings. So we should not include Interview Process heading. We could fold interview process into maybe a short paragraph under something else? But it's substantive. However instruction: "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". It doesn't forbid other headings, but the examples given are those. Safer to stick to those headings. Could we incorporate interview process into "About the role" or "Requirements"? Probably not ideal. But maybe we can omit it as it's not required? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we must keep interview process info. If we omit a heading for it, we could still include it as a paragraph under some heading like "About the role" or "Requirements". But that would mix unrelated content. Better to create a heading for it, even if not in the list? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). The "e.g." suggests those are examples, not exhaustive. So we can use other headings as needed, but must be

. So we can add "Interview Process" heading. Similarly we have "Our Values" maybe could be part of About the role? But we could include as a separate section "Our Values". Not in examples but okay. We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. At end there is EEO statement and scam warning. Remove those. Also remove "Interview Process" details? No, we keep. We need to output only HTML fragment, no /, no markdown fences. Let's extract content: About Stepful paragraph: "Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers. Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most. Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more. Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025." Our Values: bullet list? Actually paragraph: "We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values: Care first: We do whatever it takes for our students to succeed.Learn quickly: We test, learn with data, and iterate.Build together: We win when we rely on each other.Own it: We show up, take initiative, and show pride." The Opportunity: paragraph about events and role. What You'll Do: bullet list of responsibilities. What You'll Bring: bullet list of requirements. Interview Process: list of steps. Benefits And Compensation: list of benefits and compensation range. We need to format as HTML with

headings and
  • for lists,

    for prose. We must not repeat job title as heading. No job title given explicitly, but we can ignore. We need to ensure we don't include filler like "commensurate with experience". Not present. We need to include Pay section: we have target base salary range $110,000 - $130,000. So we create

    Pay

    with

    ...

    . Benefits section: list of benefits. Schedule: not present, omit. Now decide headings: - About the role? Could be "About Stepful" but we can use "About the role" heading for company overview + opportunity? Might be confusing. Better to use "About the company" but not in examples. However we can use "About the role" for the role description (The Opportunity). And we can have a separate "About Stepful" maybe as "About the company". But we need to preserve all info. Let's create sections:

    About Stepful

    (company overview)

    Our Values

    About the role

    (The Opportunity)

    Responsibilities

    (What You'll Do)

    Requirements

    (What You'll Bring)

    Interview Process

    Benefits

    Pay

    Check if any duplication: The Opportunity includes description of role and expectations. That's fine. Now we need to format lists. Let's extract lists: What You'll Do: - Event Execution Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination - Coordinate the work of our events contractor and outside vendors so every event ships on time and on budget - Prepare the team for each event with target account lists, briefing docs, and meeting schedules, in partnership with our Workforce Solutions team - Lead Capture & Follow-Up Implement and maintain event lead tagging in HubSpot so every lead and attendee is attributed correctly - Run post-event follow-up sequences and hand off warm conversations to sales quickly - Track attendee engagement after each event and share insights that shape which events we invest in next - Webinars & New Programs Run our paid webinar program, from topic and speaker coordination to promotion, production, and follow-up, with support from product marketing - Support planning and execution for a Stepful-hosted event next year - Build simple, repeatable playbooks and checklists, and experiment with AI tools to speed up event prep and follow-up We need each as
  • . Some lines have multiple sentences; keep as is. What You'll Bring: - 5+ years of events or field marketing experience, including at a startup - A track record of managing several events at once from start to finish, including budgets, vendors, and on-site execution - Hands-on experience setting up lead capture and campaign tagging in a CRM or marketing automation tool (HubSpot, Salesforce, Marketo, or similar) - Experience running webinars or virtual events from promotion through follow-up - Scrappiness: you're comfortable building your own processes and tools when there isn't infrastructure in place - Strong project management and communication skills, and a habit of flagging risks early to sales and marketing partners - Willingness to travel to events, including during the busy fall season - Bonus Points If You've run events for healthcare, health system, or HR and workforce audiences - You've helped launch a company's own flagship event or customer summit - You've worked in EdTech, workforce development, or healthcare Interview Process: - Introductory call with Talent Acquisition team member - Interview with Hiring Manager - Take-Home Assignment - Virtual Panel Interview - On-Site Panel Interview Benefits: - Meaningful Equity Stake - Subsidized Medical, Dental, and Vision insurance plan options - 401(k) - FSA, HSA and commuter benefits - Learning stipend - Open vacation policy, including: - Guidance of 15 days PTO annually - Stepful closed the last week of December - 15 work-from-anywhere days - 10 public holidays observed for 2026 We need to format the open vacation policy as a list maybe nested. Could keep as a single
  • with sublist. Pay: - The target base salary range for this opportunity is $110,000 - $130,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations. Now we need to ensure we removed EEO and scam warning. Now produce HTML. Let's craft:

    About Stepful

    Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers. Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most. Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more. Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

    Our Values

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