Field Demand Generation Specialist

Brief Description

Courser accelerates the growth of IT service provider companies by forging dynamic partnerships and delivering impactful solutions and phenomenal customer experiences. The Field Demand Generation Specialist contributes to this mission by driving net-new business meetings for Courser's brands.

Key Responsibilities

• Drive net-new business meetings for Courser's brands and own a quarterly meeting target based on self-sourced leads.
• A meeting is scheduled and attended, with a net-new prospect aligned to ICP criteria, relevant to one of Courser's service offerings (managed services, cybersecurity, AI Pro Services, or other).
• Reporting captures both sourced (directly generated by the Specialist) and influenced (campaign-engaged prospects who convert via sales follow-up) incremental qualified meetings.
• Map campaign strategies to specific Courser brand's in-market Target Client Profile (TCP).
• Recognize how local MSP buyer profiles, regulated-industry mix, and regional dynamics differ from national patterns.
• Build and maintain target prospect lists in HubSpot — identifying net-new accounts in focused verticals that existing motions don't reach.
• Execute multi-channel outreach into specific Courser brand's prospect lists.
• Run email outreach campaigns and LinkedIn activity (both paid account-based targeting and organic engagement).
• Coordinate direct mail and physical-touch programs (Sendoso, gift drops, hand-written notes) as follow-on air-cover for AE prospecting and canvassing.
• Maintain sales alignment with AEs and BDRs to convert engagement into scheduled meetings.
• Cook up periodic local events — typically 1–2 field activations per quarter (lunch & learns, sponsored seminars, executive dinners, webinars) — designed to generate first meetings, not just nurture existing pipeline.
• Amplify specific Courser brand's local brand presence through community engagement, association memberships, and partnership development — supporting Courser's master brand without diluting local identity.
• Cook up campaigns with local leadership.
• Scheduled syncs plus written status updates with the Regional President, Regional Sales Director (RSD), and sales leadership covering campaign planning, in-flight execution, and post-campaign results.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2–4 years of experience in B2B demand generation or field marketing for SMBs, with demonstrable ownership of meeting-volume or pipeline-generation targets.
• Working proficiency with HubSpot — building landing pages, configuring email workflows, list segmentation, and reading campaign performance reports.
• Strong written English fluency with the ability to localize outreach copy for a US business audience without losing nuance.
• Capable of working asynchronously across time zones, with overlapping hours during US business hours as needed for AE coordination, vendor calls, and event follow-ups.
• Excellent project management discipline — able to manage 5–10 concurrent activities (outreach campaigns, events in different stages, direct-mail programs) without slippage.
• Comfortable working in a fully remote, distributed team environment with minimal direct supervision.

Preferred Experience

• Prior experience supporting B2B IT services, MSP (Managed Service Provider), or technology services demand generation.
• Familiarity with US small and mid-market business culture, particularly companies in the 20–200 employee range.
• Experience with LinkedIn Sales Navigator, ZoomInfo, or similar prospect data tools.
• Experience with direct-mail platforms such as Sendoso, Reachdesk, or PostalDirect.
• Working knowledge of marketing analytics — Google Analytics, HubSpot reports, attribution dashboards.
• Experience with sales-marketing alignment workflows — lead handoffs, MQL/SQL definitions, opportunity attribution.
• Exposure to vertical-specific outreach (regulated industries such as healthcare, legal, financial services) is a plus.