Field Creative Strategist (IRL Streamer)

About the role

The Field Creative Strategist is responsible for creating engaging, authentic, and shareable content that aligns with RYZE's direct response performance marketing strategies. This role involves ideating and executing real-world scenarios that capture genuine moments and reactions, often in unconventional settings.

Responsibilities

• Ideate and plan field creative concepts such as events, locations, scenarios, and setups that create genuine, compelling, and shareable moments around RYZE.
• Execute these concepts in the real world at high volume, including travel to various locations, and thrive in diverse environments.
• Create energy, reactions, and content that people want to watch, even when they know it's an ad.
• Work directly with your clipper to brief and direct the edit, ensuring the content is clear and effective as a paid ad.
• Test, learn, and iterate on new formats, collaborating with the team to refine and improve the creative process.
• Stay informed about streaming culture, field content trends, and emerging trends on platforms like Meta, providing insights and accelerating production.

Requirements

• Understanding of streaming culture from the inside, with experience creating or studying content that captures genuine moments and reactions.
• Charisma and confidence to approach people coldly and get them comfortable, capturing real and authentic content.
• Comfortable traveling to various locations and adapting to different environments.
• Experience in direct response marketing, understanding hooks, and the importance of the first three seconds in capturing attention.
• Existing network of creators, talent, or locations that can help accelerate production.
• Familiarity with Meta ad creative best practices and performance metrics.
• Experience working alongside or directing editors and clippers.