Full-Stack Content Creator/Creative Strategist

About the role

Everyday Dose is a category-defining wellness brand disrupting morning rituals with mushroom coffee loved by thousands of passionate customers. We're seeking a hybrid Full-Stack Content Creator/Creative Strategist to own the full creative lifecycle—from insight to script, set to edit, and iteration to scale. You'll partner closely with our Director of Content Strategy and founders to bridge creative strategy and execution, diving deep into customer psychology and ad performance.

We're a lean team with big goals, valuing speed, data-driven decisions, and continuous improvement. If you thrive in fast-paced environments, love analyzing creative performance as much as directing talent, and want to grow with a passionate team, this is the role for you.

Responsibilities

• Creative Strategy + Analysis
  • Interpret creative performance data from Meta Ads, Motion, and Northbeam to drive iterations and new concepting.
  • Identify friction points in the funnel (e.g., low CTR, thumb-stop, or retention) and test solutions like CTAs, headlines, visual hooks, or narrative pacing.
  • Use data to understand why something worked or didn’t, not just swap hooks.
  • Conduct customer research (reviews, testimonials, surveys) and integrate insights into creative direction.
• Scripting & Ideation
  • Write high-converting UGC scripts with strong direct-response hooks, tension arcs, and value-driven CTAs.
  • Ideate 5-10 fresh concepts weekly for ads across UGC, TikTok-style, founder-led, and testimonial formats.
  • Collaborate with the Head of Creative and Performance Team to align with audience psychology and brand voice.
• Production + Content Creation
  • Direct and/or assist in in-person shoots (LA-based preferred but not required).
  • Plan sets, props, talent, and shot lists to ensure intentional framing.
  • Think visually and practically: How can we shoot smarter, tighter, and more natively for the platform?
  • Step into content creation yourself when needed.
• Post-Production & Iteration
  • Guide editors with detailed notes and creative direction, leveraging tools like L-cuts, jump cuts, pacing, and motion to retain attention.
  • Run retention audits and identify drop-off patterns.
  • Version winning creatives across formats, durations, intros, and CTA frameworks.
  • Create briefs that improve deliverables through clarity, context, and intention.

Requirements

• 3-5+ years in DTC as a creative strategist, content creator, or hybrid role.
• Deep experience with Meta Ads, UGC, and direct-response copywriting.
• Ability to analyze creative performance and translate learnings into action.
• Comfortable meeting with creators, running shoots, planning props, and giving tight edit notes.
• Obsession with customer psychology, trend mapping, and creative frameworks.
• Knowledge of retention edits and ability to brief or execute them yourself.
• Ability to lead with clarity and drive projects from idea to asset without micromanagement.
• Bonus: Experience in high-growth environments and comfort with startup speed.

Benefits

• Be part of a mission-driven company revolutionizing morning routines.
• Competitive salary with performance-based incentives.
• Equity opportunities in a rapidly growing brand.
• Collaborate with a passionate, innovative team that values creativity.