Field & Channel Marketing Manager
At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights. Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats. We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!
About the role
Solink is looking for a Field & Channel Marketing Manager to own the event calendar and field marketing strategy across a specific region or channel. Rather than running one event at a time, you’ll design the playbook for how events, dinners, and tradeshows are planned, executed, and measured, and you’ll build focused go-to-market programs around Solink’s strategic verticals and accounts, including Restaurant, Financial Institution, and Strategic segments, to grow enterprise pipeline and deepen account penetration. You’ll evaluate ROI across the full portfolio of events and reallocate budget and effort toward what performs, manage a portfolio of vendor and partner relationships (including performance discussions), and act as the escalation point when vendor, partner, or stakeholder issues can’t be resolved at the individual-contributor level. You’ll also improve the systems, tools, and templates the broader field marketing team plans against.
Responsibilities
- Build and execute focused GTM event programs around Solink’s strategic verticals and accounts to grow enterprise pipeline and penetration.
- Partner with Sales and Account Executives to align the event portfolio and invite strategy to target accounts and verticals.
- Evaluate which event formats and investments perform best within each vertical, and reallocate budget accordingly.
- Own the end-to-end event calendar and strategy across a region or channel, not just individual events.
- Design the playbook for how events, dinners, and tradeshows are planned, executed, and measured.
- Ensure pre-show, on-site, and follow-up processes are consistent across multiple simultaneous events