Field Activation Manager

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers dedicated to teaching the world to love our client’s brands. As one of the fastest-growing WBENC-certified, 100% women-owned and led marketing agencies in the U.S., we create engaging content and unforgettable experiences that drive real business results. Each year, we devote a portion of our profits to empower women entrepreneurs who lack equitable access to resources like capital, mentorship, and community.

This position must be based within Philadelphia, PA.

About the role

The Field Activation Manager delivers impactful activations across a field unit and manages a team of 5-10 Activation Specialists. Each specialist develops, promotes, and delivers consumer and/or customer activations for a large portfolio of spirit brands in target on-premise accounts. Reporting to the Field Activation Director, this role assesses and reports on field activities and drives delivery against activation goals.

Responsibilities

• Enforce and monitor all legal and marketing code guidelines with direct reports.
• Hire, onboard, and coach a local Activation team, providing mentorship and career development.
• Plan, track, and drive opportunities for the team using market-level channel intelligence.
• Communicate regularly with the client network to align on activation activity for the local team.
• Manage financial responsibilities for the local unit, including account support and T&E planning.
• Lead key initiatives on behalf of the designated team, including:
  • Category knowledge and skills training
  • Point of Sale Management
  • Programming implementation
  • Brand, market, competitive, and consumer insight curation
  • Local reporting efforts
• Cultivate opportunities within the market to leverage resources and partners for the client’s brand portfolio.
• Travel within the assigned territory to work with direct reports 1:1 to understand individual successes and challenges.
• Drive local team culture by highlighting successes and supporting local initiatives across the agency and with the client.

What success looks like

• Achievement of goals within market territories.
• Positive 360º feedback from manager, direct reports, and client partners.
• Share of success stories through strategic communications so local progress is clearly understood by both agency and client.
• High team retention rate and career advancement within the agency network.

Physical Demands

• Regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds.
• Perform physical tasks associated with the role, including moving materials, equipment, and supplies as needed.
• Ability to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods.

Requirements

• College degree (4-year) or B.A./B.S. equivalent with a focus on Communications, Marketing, or Business strongly encouraged.
• Minimum 5 years of experience in the beverage-alcohol industry.
• 2-3 years of people management experience preferred.
• Event management experience is a plus.
• Proven strong customer relationship experience.
• Strong budget management skills.
• Knowledge of liquor laws, regulations, and rules.
• Deep understanding of market trends and competition activity is an asset.
• Excellent written and verbal communication skills.
• Persuasive selling and negotiation skills to develop and maintain strong relationships.
• Ability to work remotely and flexible hours, including nights and weekends.
• Must have access to reliable transportation to travel to and from accounts.
• Desire to lead, coach, and develop a team.
• Bilingual (English and Spanish-speaking) a plus.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Pay

The base compensation range for this role is $90,000.00–$120,000.00 annually. Determination of pay within this range depends on factors including prior employment history, job-related skills, qualifications, length of service, brand program, and geographic location. This role is bonus-eligible, with bonus potential subject to applicable plan terms and conditions.

Benefits

• Medical, Dental, and Vision coverage
• 401k with match
• Paid time off (PTO)
• Incentive opportunities