Federal Marketing Principal Specialist (Hybrid Remote: McLean, VA/DC Area)

Essential Duties and Responsibilities

• Develop and drive integrated marketing strategies tailored to Defense, National Security and the Space Sector.
• Strategies will be built annually/quarterly, include demand generation, account-based marketing and pipeline support for key franchise deals.
• Translate technical capabilities into mission-relevant value propositions for government stakeholders.
• Monitor Defense and National Security trends, agency priorities, budget cycles and competitive landscape.
• Responsible for leading the development of sales enablement strategy and client-ready marketing materials, pitch decks, demos, and sales-related support materials, ensuring alignment to marketing objectives and business development outcomes.
• Responsible for leading the strategy and execution for major defense conferences and industry events, industry days, industry event briefings, roundtables, and other immersive client experiences.
• Lead the execution and optimization of marketing efforts for the Federal Defense and National Security sector, aligning marketing campaigns to overall business growth objectives and influencing campaign performance.

Minimum Requirements

• Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required.
• Strong understanding of Fed acquisition process, DOD structure and mission priorities, excellent writing and storytelling, project management, data driven decision making and collaboration required.
• Must have 5-7 years of Marketing experience supporting a Federal Enterprise business including DoD (Department of Defense), Civilian and/or Federal Healthcare.
• Proficient with Salesforce, Power BI analytics, and AI automation platforms.
• Experience managing enterprise marketing campaign budgets and tactics, along with tracking ROI across multi-channel campaigns.

Job Specific Requirements

• Must have 5-7 years of Marketing experience supporting a Federal Enterprise business including DoD (Department of Defense), Civilian and/or Federal Healthcare.
• Proficient with Salesforce, Power BI analytics, and AI automation platforms.
• Experience managing enterprise marketing campaign budgets and tactics, along with tracking ROI across multi-channel campaigns.

Qualifications

• Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required.
• Strong understanding of Fed acquisition process, DOD structure and mission priorities, excellent writing and storytelling, project management, data driven decision making and collaboration required.

Skills

• Strong understanding of Fed acquisition process, DOD structure and mission priorities.
• Excellent writing and storytelling skills.
• Data driven decision making and collaboration.

Benefits

• Health insurance coverage.
• Life and disability insurance.
• A retirement savings plan.
• Paid holidays and paid time off.

Pay

Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience.

Minimum Salary: $125,000.00
Maximum Salary: $145,000.00

Schedule

Traveling to the corporate headquarters: Tysons, VA on an as needed weekly basis.

Benefits

• EEO Statement: Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics.
• Pay Transparency: Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment.
• Accommodations: Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment.