FCS Marketing Specialist and Event Coordinator

Responsibilities and Objectives

• Digital Marketing & Lead Generation
• Create and manage marketing assets such as landing pages, digital advertisements, email campaigns, social media content, videos, and website updates.
• Maintain campaigns within CRM and marketing automation platforms.
• Support marketing reporting, dashboard development, and performance analysis.
• Track marketing performance metrics including conversion rates, lead quality, cost per lead, and campaign ROI.
• Collaborate with sales teams to improve lead management and customer engagement processes.
• Events, Trade Shows & Customer Engagement
• Plan and execute industry trade shows, customer events, roadshows, and regional marketing programs.
• Manage event logistics including booth preparation, vendor coordination, promotional materials, shipping, registrations, and onsite support.
• Drive pre-event promotion, attendee engagement, and post-event lead follow-up activities.
• Track and report event performance and return on investment.
• Support internal sales meetings, training events, and business conferences.
• Marketing Operations & Analytics
• Develop scalable workflows, processes, and templates that improve team efficiency.
• Sales Enablement Support
• Assist with sales tools, collateral, and customer-facing resources.
• Support platforms such as Showpad and other sales enablement tools.
• Work closely with Sales and Inside Sales teams to ensure alignment between campaigns and revenue objectives.

Qualifications

• Required Qualifications
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing, event marketing, demand generation, or related marketing roles.
• Experience executing marketing campaigns across digital channels.
• Strong analytical skills with experience measuring campaign performance.
• Excellent project management and organizational abilities.
• Ability to manage multiple priorities and deadlines simultaneously.
• Adheres to all safety, quality and environmental standards
• Preferred Qualifications
• Experience in B2B, industrial, manufacturing, engineering, or technical marketing.
• Experience collaborating with global teams across multiple time zones.
• Experience with CRM and marketing automation platforms.
• Experience planning and managing trade shows, conferences, or customer events.
• Understanding of SEO, SEM, digital advertising, and lead generation best practices.
• Spanish language proficiency.
• Experience with these platforms is beneficial but not required:- CRM platforms (Aurea or similar)
• Eloqua Marketing Automation
• Monday.com
• Adobe Creative Suite
• Adobe Experience Manager
• SAP
• Showpad
• Microsoft Excel and Power BI

Additional Information

• Physical Requirements:
• Periods sitting at a desk and working on a computer
• Must be able to lift, push, pull, and carry objects
• Must be able to lift up to 25 pounds at times
• Dexterity and accuracy as needed to operate equipment
• Work schedule:
• Willingness to travel as required both domestically and internationally (up to 30%). Must have a current, valid passport for international travel.
• This position will report to the Duncan, SC office with flexible (hybrid) schedule after completion of 90 day training program.

Additional Information

Stäubli Corporation is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.