FCS - Digital Marketing & B2B Tradeshow Specialist

About the role

Stäubli's Fluid Connectors Division is seeking a highly motivated Digital Marketing and B2B Tradeshow Specialist to join our North American Marketing team. This is a hands-on role focused on executing digital marketing campaigns, managing lead generation activities, coordinating technical trade shows and customer events, and improving marketing performance through data and analytics. Working closely with regional sales teams and global marketing colleagues, you will play a critical role in generating demand, supporting customer engagement, and delivering measurable business impact.

Responsibilities

• Digital Marketing & Lead Generation
  • Execute integrated marketing campaigns across digital channels including LinkedIn, Google Ads, email marketing, websites, and marketing automation platforms.
  • Create and manage marketing assets such as landing pages, digital advertisements, email campaigns, social media content, videos, and website updates.
  • Monitor campaign performance and continuously optimize results through data analysis and testing.
  • Support lead generation initiatives that contribute directly to pipeline growth.
  • Collaborate with sales teams to improve lead management and customer engagement processes.
• Events, Trade Shows & Customer Engagement
  • Hands-on planning and execution of industry trade shows, customer events, roadshows, and regional marketing programs.
  • Hands-on management of event logistics including booth preparation, vendor coordination, promotional materials, shipping, registrations, and onsite support.
  • Drive pre-event promotion, attendee engagement, and post-event lead follow-up activities.
  • Track and report event performance and return on investment.
  • Support internal sales meetings, training events, and business conferences.
• Marketing Operations & Analytics
  • Manage campaigns within CRM and marketing automation platforms.
  • Support marketing reporting, dashboard development, and performance analysis.
  • Maintain campaign tracking and lead attribution to ensure accurate reporting.
  • Assist with marketing budgets, purchase orders, and project administration.
  • Develop scalable workflows, processes, and templates that improve team efficiency.
• Sales Enablement Support
  • Assist with creation, implementation, and distribution of sales tools, collateral, and customer-facing resources.
  • Support platforms such as Showpad and other sales enablement tools.
  • Work closely with Sales and Inside Sales teams to ensure alignment between campaigns and revenue objectives.
• Safety & Compliance
  • Adheres to all safety, quality and environmental standards.
  • Maintains a safe and organized work environment and promptly reports potential hazards or concerns.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing, event marketing, or related marketing roles.
• Proven experience coordinating B