Digital Marketing Specialist

Job Summary

The Digital Marketing Specialist supports the Senior Digital Manager and the VP of Digital Marketing in day‑to‑day digital operations. This role maintains and updates Affinity‑affiliated websites; builds and optimizes Google Business Profiles and directory listings to strengthen clinic visibility across AI assistants and AI‑driven search, publishes content and structured data, and manages the digital marketing ticket queue to resolve clinic requests, issues, and reporting needs. The ideal candidate demonstrates high accuracy across a large multi‑location portfolio, consistent follow‑through and ownership of assigned work, and a drive to build expertise in a rapidly evolving search landscape while pushing the boundaries of digital marketing in the veterinary industry.

Responsibilities

• Carry out AI searchability improvements set by senior leadership: publish content structured to answer real pet owner questions, add and correct schema markup, clean up on‑page details, and keep service, provider, and hours information identical everywhere AI tools read it.
• Build out and maintain Google Business Profiles and directory listings for every location in Yext, ensuring each clinic is complete, accurate, and easy for AI assistants and local search to surface.
• Work the digital marketing ticket system daily: intake, triage, and resolve clinic requests, issues, and reporting needs; keep requesters updated, escalate as needed, and close the loop.
• Execute website updates across Affinity’s affiliated sites, including service and provider pages, hours, promotions, landing pages, and new clinic pages, ensuring accuracy, brand consistency, and LLM search‑readability.
• Support paid media execution on Yelp, Reddit, Meta ads, and Google Ads by building and editing campaigns, writing and loading ad copy and assets, monitoring budget pacing, and managing campaign performance.
• Partner with clinic teams to plan, source, and publish blog content that answers real pet owner questions, building topical authority for AI assistants and search engines.
• Distribute and schedule local content through centralized platforms (Yext, Semrush, HubSpot) and verify correct publication across all clinics.
• Monitor reviews and clinic content on Google, Yelp, and other platforms; route items needing clinic response, assist teams in responding, and flag patterns.
• Serve as day‑to‑day point of contact for outside vendors and platform partners (HubSpot, Meta, Google, Yext), coordinating support requests, troubleshooting, staying current on new features and beta opportunities, and ensuring accounts, integrations, and data feeds are properly configured.
• Run the digital checklist for new clinic launches: create and verify listings, publish website pages, implement tracking, and launch campaigns on schedule.
• Pull and distribute recurring performance reporting for clinics and leadership, keep dashboards current, and flag anomalies proactively.
• Help manage content scheduling and posting for organic and paid social media on Facebook, Instagram, LinkedIn, and TikTok.
• Support email marketing initiatives: build and segment lists, create campaign flows, schedule sends, and track performance metrics in HubSpot.
• Keep documentation current: process steps, trackers, and clinic‑facing how‑to materials to enable repeatable work and self‑service for clinics.
• Stay up to date on industry trends, especially changes in how AI assistants and search engines surface local businesses and deliver recommendations.

Requirements & Qualifications

• Bachelor’s degree in Marketing, a related field, or equivalent hands‑on marketing experience (2–4 years).
• Proven experience executing digital marketing work, website and content updates, listings management, paid search or paid social, or email marketing.
• Comfortable working in a website CMS and making content and on‑page changes without waiting on a developer; basic coding/HTML skills a plus.
• Experience managing business listings or Google Business Profiles, ideally for multiple locations; familiarity with a listings platform such as Yext a plus.
• Interest in and basic understanding of how AI assistants and AI search surface local businesses, with a willingness to learn quickly in a rapidly changing space.
• Experience working with a ticket system, help desk, or shared request inbox, demonstrating strong follow‑through and patience supporting clinic teams with varying technical comfort.
• Familiarity with digital marketing tools (e.g., Google Ads, Meta Business Suite, HubSpot, SEMrush) and basic analytics (e.g., Google Analytics, Looker Studio, social media insights).
• Strong organizational skills with the ability to handle many small tasks accurately across dozens of locations and deadlines.
• Excellent written and verbal communication skills.
• A self‑starter who is detail‑oriented and thrives in a fast‑paced, collaborative environment.
• A passion for pets and people, creative problem‑solving, and continuous learning.
• Ability to present results and initiatives to Affinity executives.

Benefits

• 401(k) retirement savings plan with a 4% employer match, Health Savings Account option, and growth opportunities.
• Paid time off, floating holidays, flexible schedules, and paid parental leave.
• Health, dental (including adult orthodontics option), vision, disability, and life insurance.
• Personal pet‑care program and employee discount program.
• Free telemedicine for full‑time team members and their families.
• Comprehensive in‑the‑moment mental health benefits through a robust Employee Assistance Program.