Farm Family Territory Leader
About the role
Farm Family Territory Leaders drive profitable P&C growth in a designated territory through sales, service, and risk management. The role markets, manages, and expands all P&C lines of business insurance via select distribution partners to meet financial objectives. It also partners with the Annuity Distribution team to achieve annuity production targets. Territory Leaders work with the Regional Field Executive to recommend product, pricing, and marketing plans, and serve as the liaison for distribution partner experience.
Responsibilities
- Expand Distribution: Identify and target P&C distribution partnerships within the assigned territory, formalizing new relationships through a structured contracting and appointment process.
- Relationship Management: Develop and maintain strong relationships with distribution partners to align business objectives, enhance engagement, and identify growth opportunities. Conduct partner visits and business review sessions to assess progress, discuss performance trends, and strengthen collaboration.
- Establish and Compete for Market Share: Position Farm Family as the preferred provider for agribusiness and commercial lines products in the territory, communicating product changes and company objectives to agency partners.
- Business Planning: Develop and implement strategic, data-driven business plans to achieve production and profitability goals, continuously monitoring KPIs to refine and optimize plans. Lead the creation and execution of territory sales and marketing strategies to drive growth and profitability, ensuring alignment with underwriting standards and performance expectations.
- Enhance Distribution Partner Experience & Effectiveness: Collaborate with cross-functional teams to deliver impactful solutions, leveraging market insights to drive continuous improvement and enhance agency partner engagement. Consult with field and internal partners to define needs, develop business solutions, and provide industry insights, focusing on sales/marketing activities, risk management, and profitability. Serve as the primary point of contact for all distribution partners within the assigned territory.
- Company Representation: Represent Farm Family at industry forums, conferences, and associations to elevate visibility and reinforce strategic alignment.
Requirements
- Bachelor’s degree.
- Six to eight years of experience working with P&C distribution partners in farm and ranch and/or commercial lines.
- Experience partnering with product and underwriting departments to drive profitable growth.
- Ability for work-related travel up to 40% of the time.
Special Position Requirements
The position operates in a normal office environment with acceptable lighting and temperature. The role involves wide latitude in determining objectives and approaches to critical assignments, with discretion about walking, standing, etc.
Preferences
- Industry designations such as CIC, CLCS, or AFIS.