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Jobs · Marketing · Utah

FamilySearch Writing and Communications Specialist

The Church of Jesus Christ of Latter-day Saints · Salt Lake City, UT · 2 wk ago
On-siteMarketingFull-time

About the role

At FamilySearch, we believe in connecting families across generations through authentic, trusted experiences. We help all of God’s children, regardless of faith, strengthen family connections and preserve memories for generations to come. For members of The Church of Jesus Christ of Latter-day Saints, we also assist in performing ordinance work for deceased relatives.

Responsibilities

  • Shape messaging and tell the story of FamilySearch’s mission and brand across web, social, email, blog, PR, and campaigns.
  • Write for top-of-funnel and RootsTech initiatives, introducing newcomers to FamilySearch and serving as lead copywriter for RootsTech.
  • Guide the user experience through UX writing, collaborating with engineering and engagement teams to ensure a coherent product experience.
  • Coordinate and move projects through creative development, review, and governance, ensuring projects are organized from brief to publication.
  • Collaborate with various teams, including product marketing managers, channel managers, brand managers, UX designers, and product managers, to write copy that serves both the user and the brand.
  • Keep content discoverable by applying SEO and AI/generative-engine-optimization principles.

Qualifications

  • Several years of marketing/engagement copywriting and content experience across web, social, blog, email, paid ads, and campaigns.
  • Candidates with nonprofit, agency, or advocacy backgrounds and cause-marketing experience are preferred.
  • Copywriting skill, including persuasive, purposeful copy across web, social, blog, email, landing pages, paid ads, and campaigns.
  • Messaging strategy, building and applying frameworks to keep communication consistent and on-brand.
  • Business writing, translating complex concepts into clear, compelling assets for senior-leader outreach.
  • A global sensibility, writing source copy that adapts naturally across languages and cultures.
  • Project coordination, comfort shepherding work through creative, review, and governance processes.
  • Superior written and verbal communication, clear, warm, and persuasive with peers, managers, and senior leaders.
  • A bachelor’s degree in marketing, communications, or a related field, or equivalent practical experience.
  • Fluency in Office 365 (Word, PowerPoint, Excel, Teams, Outlook, OneNote).
  • A commitment to writing to the Family History Department’s Quality Standards and FamilySearch Brand Standards.

Nice to Have

  • Hands-on experience with AI optimization (AIO) and generative engine optimization (GEO).
  • UX writing experience that accounts for the full user journey.
  • Practical on-page SEO skills.
  • Comfort using large language models and AI assistants.
  • Experience writing for global audiences across diverse cultures.
  • Experience with search or content-optimization platforms and analytics tools.

Our Standards

You’ll uphold the reputation of FamilySearch International and The Church of Jesus Christ of Latter-day Saints, along with the Family History Department’s Quality Standards and FamilySearch Brand Standards. You understand that brand and Church references follow specific approved guidelines and maintain consistent tone, voice, grammar, and style across platforms and campaigns.

Physical Requirements

Ability to perform the essential functions of the job, including sitting for long periods and using computer monitors and equipment.

Join Us

At FamilySearch, we help people discover, preserve, and share the stories that connect them to their families. In this role, you’ll write the words that welcome people in and carry them through a coherent, meaningful experience, helping us speak to the world with clarity, warmth, and purpose.

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