FamilySearch Writing and Communications Specialist

About the role

As a Writing and Communications Specialist, you’ll help tell the story across web, social, email, blog, PR, and campaign channels. We’re looking for a persuasive, purposeful writer who drives understanding, brand connection, and action — someone who thinks across the whole user journey and can carry work from idea to finished, published work.

Responsibilities

• Shape messaging and tell the story. Turn FamilySearch’s mission and brand into messaging strategy and creative concepts that move audiences from curiosity to connection across web, social, email, PR, and campaigns.
• Write for top-of-funnel and RootsTech. Collaborate with product and engagement teams on copy that introduces newcomers to FamilySearch and family history, and serve as lead copywriter for RootsTech across promotional campaigns, registration and event pages, email, on-site materials, and post-event content.
• Guide the experience through UX writing. Embed with engineering and engagement teams as a creative partner, shaping a product experience that feels coherent with the story that brought people in.
• Coordinate and move work forward. Shepherd projects through creative development, review, approval, and governance — from brief to publication.
• Collaborate across teams. Work with product marketing managers, channel managers, brand managers, UX designers, and product managers to write copy that serves both the user and the brand.
• Keep content discoverable. Apply practical SEO and AI/generative-engine-optimization principles so your work continues to perform across traditional and AI-driven search.

Qualifications

• Several years of marketing/engagement copywriting and content experience across web, social, blog, email, paid ads, and campaigns.
• Candidates with nonprofit, agency, or advocacy backgrounds and cause-marketing experience are preferred.
• Copywriting skill — persuasive, purposeful copy across web, social, blog, email, landing pages, paid ads, and campaigns, adapting brand voice to each format and audience.
• Messaging strategy — building and applying frameworks (e.g., a core message supported by pillars and proof points) so communication stays consistent and on-brand.
• Business writing — translating complex concepts, proof points, and data into clear, compelling assets for senior-leader outreach to internal and external stakeholders.
• A global sensibility — writing source copy that adapts naturally across languages and cultures, rather than relying on direct translation.
• Project coordination — comfort shepherding work through creative, review, and governance processes, keeping projects organized from brief to publication.
• Superior written and verbal communication — clear, warm, and persuasive with peers, managers, and senior leaders alike.
• A bachelor’s degree in marketing, communications, or a related field, or equivalent practical experience.
• Fluency in Office 365 (Word, PowerPoint, Excel, Teams, Outlook, OneNote).
• A commitment to writing to the Family History Department’s five Quality Standards — Inspiration, Trust, Kindness, Effectiveness, and Simplicity — and within FamilySearch Brand Standards.

Nice to Have

• Hands-on experience with AI optimization (AIO) and generative engine optimization (GEO), so what we publish can be surfaced, cited, and summarized accurately across AI-driven search and answer engines.
• UX writing experience that accounts for the full user journey — how someone arrives, what they need at each step, and what comes next.
• Practical on-page SEO skills.
• Comfort using large language models and AI assistants to draft, edit, and iterate (within the Church’s approved guidelines) — with the editorial judgment to know when the output is strong, generic, or worth setting aside, and how to take AI-generated copy and transform it into something exceptional through nuance, specificity, storytelling, and awareness of audiences’ values, motivations, and lived experience.
• Experience writing for global audiences across diverse cultures.
• Experience with search or content-optimization platforms (e.g., Conductor, Semrush), analytics tools (eagle-eye), work-management tools (e.g., Monday.com), or content management systems (e.g., Brightspot).