Fall 2026 Social Media Internship - Dollywood Parks & Resorts - Seasonal

Responsibilities

• Assist the Social Media and Public Relations team with the social media presence for Dollywood Parks & Resorts, including influencer relations, social content support, and social media community management support.
• Maintain influencer inquiries and partnerships via AspireIQ, and schedule and create content for Pink Jeep and Dollywood Parks & Resorts’ channels via Sprout Social.
• Work with Dollywood Parks & Resorts personnel to obtain, develop, and proof content for all social/PR campaigns.
• Support PR and Dollywood Parks & Resorts’ events (media visits, park events, etc.) by working with the Public Relations and Social Media team.
• Assist in social media analytics tracking for Dollywood Parks & Resorts’ channels and evaluate results to adjust strategy to improve/meet goals.
• Monitor all social media channels via Sprout on a daily/frequent basis, identifying issues or opportunities, and interacting with the Social Media Supervisor to address needs.

Requirements

• Must be 18 years of age.
• At least junior-level status at a college, university, or technical school with a concentration in Communications, Social Media, Marketing, or a related field.
• Excellent multi-tasking skills required to manage and create daily digital content.
• Adhere to team scheduling requirements including nights, weekends, and holidays, as required.
• Interest in theme park, entertainment industry, brand marketing, preferred but not required.
• Ability to safely operate company vehicles according to company policy. Must have valid driver’s license, proof of auto liability insurance, and acceptable motor vehicle driving record.

Qualifications

• Self-motivated and disciplined.
• Productive in a fast-paced environment.
• Dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends, and holidays.
• Sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines.
• Able to communicate effectively with Guests and Hosts using approved communication methods.
• Able to collaborate with cross-functional teams to plan, execute, and deliver projects ahead of schedule, fostering open communication and mutual support to achieve shared goals.
• Able to comprehend instructions and retain information.
• Able to perform duties consistent with creating a safe and secure environment for hosts and guests.
• Able to be flexible to handle frequent changes in priorities.

Skills

• Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees.
• Able to prioritize and complete work assignments on a timely basis.
• Able to maintain strict confidentiality and judgment regarding privileged information.
• Able to maintain professional appearance with good personal hygiene.
• Able to communicate effectively using approved communication methods.

Benefits

The Dollywood Company offers a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world. The company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.