FACEBOOK ADS MEDIA BUYER & FUNNEL STRATEGIST

About the role

The Campaign Team Facebook Ads Media Buyer & Funnel Strategist role is for someone who:

• Thinks deeply about psychology, angles, and ideas
• Gets excited about winning ads, not just output
• Has the freedom to experiment, test, and iterate fast
• Works inside one of the most advanced ad creative systems in the world

Responsibilities

Your sole purpose in this role is to consistently increase the percentage of winning ads while shipping a high volume of intelligent tests.

• Coming up with high-quality ad ideas rooted in psychology, awareness levels, and proven angles
• Developing clear hypotheses for every test (why this should work, not just "let's try it")
• Ensuring every account has a healthy, consistent pipeline of ad ideas
• Turning ideas into clear, executable briefs for editors and creators
• Making it easy for creatives to win by giving them strong inputs
• Using PX’s ad creative systems as designed
• Actively improving those systems over time
• Leveraging AI tools to speed up research and generate variations
• Tracking performance using PX systems
• Identifying fatigue, blockers, and opportunities early
• Raising the creative standard over time

Requirements

To be considered for this role, you must:

• Have 2+ years experience as an ad creative strategist, or similar role
• Understand Meta ad formats, creative constraints, and testing logic
• Be able to explain why an ad works, not just that it worked
• Genuinely care about performance, not just aesthetics
• Be located in AUS / SE Asia / USA West Coast timezones

Qualifications

You are ideal if you:

• Are obsessed with why ads work
• Naturally curious about psychology, persuasion, and behavior
• Energized by research, patterns, and idea generation
• Comfortable being held accountable to performance metrics
• Want to be one of the best ad strategists in the world

Skills & What You’ll Own

• Creative Strategy & Ideation: Coming up with high-quality ad ideas rooted in psychology, awareness levels, and proven angles; developing clear hypotheses for every test; ensuring every account has a healthy, consistent pipeline of ad ideas.
• Briefing & Creative Direction: Turning ideas into clear, executable briefs for editors and creators; reducing back-and-forth, confusion, and rework; increasing speed from idea to live.
• Ad Creative System & AI Leverage: Using PX’s ad creative systems as designed; actively improving those systems over time; leveraging AI tools to speed up research and generate variations; shortening idea-to-launch timelines.
• Performance, Testing & Accountability: Your ad win rate; understanding why ads are winning or losing; feeding learnings back into the next round of ideas; tracking performance using PX systems; identifying fatigue, blockers, and opportunities early; raising the creative standard over time.

Benefits

• 20 days annual leave / PTO
• 100% remote
• Lunch & learns with industry experts
• Strong focus on professional development & advancement

Other Role Details

• Employment Type: Full-time contractor
• Hours: Full time
• Location: 100% remote (travel-friendly)