GROWTH TOOLS: FACEBOOK AD BUYER (HIGH TICKET COACHING)

We are looking for a Senior Paid Media Buyer + Funnel Specialist to take our paid marketing efforts to new heights. Our goal is to hit 100 new clients per month, and we need a world-class specialist who is an expert media buyer for high-ticket coaching. This role encompasses ad buying and complete paid funnel strategy & management.

At the core of everything we do is a belief that humans are underrated and that when we turn ideas into products that help people, the world is a better place. Our mission is making it nearly impossible for our clients to fail in getting customers, allowing them to have more impact and make really cool stuff without worrying about revenue.

Our marketing team is small, and you would be the second core team member, giving you significant input into everything we do in marketing and sales. This role is a top priority in the company, as we aim to scale our paid media funnel to $200,000+ per month in spend (up from $50,000 per month) while maintaining ROAS.

About the role

As the Senior Paid Media Buyer + Funnel Specialist, you will focus on three core areas and own one primary number: profit generated from paid marketing.

Responsibilities

• Paid Media Buying (Meta): Improve our current profitable paid traffic funnel (2.5+ ROAS) by driving key metrics (CPM, CPC, CPL) down through great creative, smart targeting, and healthy campaign structures. Success means achieving a qualified CPL of less than $10, with 50% of leads being $5k+ per month coaches.
• Funnel Hacking: Continuously test and optimize everything, including new copy, ad types, audiences, video sales letters, and landing pages. Success means engineering our paid funnels to produce a cost per booking of less than $100, with 50% of bookings being $5k+ per month coaches.
• Tracking and Reporting: Track and report data daily, making decisions based on numbers. Success means having every part of our paid marketing funnels tracked and optimized using a daily data tracker to achieve higher quality bookings, lower costs, and improved profits.

Your primary KPIs will be:

• ROAS
• Number of units sold & Customer Acquisition Cost (CAC)
• Booking 150+ sales calls per week

You will also be responsible for:

• Using paid channels (Facebook and Instagram) to get hundreds of qualified prospects on the phone with our sales team.
• Daily strategy, creative, and management of all paid ads.
• End-to-end performance of our paid marketing funnel(s), including landing pages, VSLs, and call booking pages.
• Using paid ads to grow our newsletter subscriptions.
• Driving our mission forward by breaking every sales goal you set.

Requirements

• Extensive experience optimizing and scaling call-booking-focused ad funnels.
• Profitably grown an ad budget from $50,000 to over $200,000+ per month in spend.
• Managed and owned an ad budget of at least $100k for at least 3 years.
• Driven cost per booking to below $110 at scale in a B2B niche.
• Spent $5,000,000+ on social ads.
• Established tracking and optimization methodology.
• Extensive experience producing ad creative that converts.
• Love for copywriting emails, ads, and landing pages.
• Passion for marketing, seeing it as your calling.
• Experience directly owning filling calendars for a phone sales team.
• 3+ years directly owning paid marketing funnels end-to-end, including KPIs such as CPM, CPC, CPL, Booking Cost, CAC, and ROAS.
• High-bandwidth, capable of handling a dozen projects at a time while prioritizing and executing on the most important ones.
• Strong interpersonal skills and energized by being around people.

What you will learn

This role offers a fast-paced environment where you will learn to move quickly, iterate, and value action over sunk costs. You will have the opportunity to shape the marketing team and engine without red tape. This role is ideal if you:

• Come from a startup or founder background and want to focus on building a marketing team.
• Are a solopreneur looking for a role with long-term impact.
• Thrive in an environment with minimal bureaucracy and maximum autonomy.

However, if you prefer highly defined duties, dislike figuring things out, or find trying new processes intimidating, this role may not be a good fit.

Who you will work with

You will report directly to Arun Srinivasan, our Director of Marketing. Our team is close-knit, collaborative, competitive, and supportive, with a culture of celebrating successes.

Work environment

We are a fully remote company with team members scattered across North America. You will have the flexibility to work from home or a coworking location.

About Growth Tools

Growth Tools provides tools and training to help online businesses solve the problem of getting more clients. We work primarily with teaching-based businesses (course creators, influencers, coaches) to help them grow their revenue and impact. Our tools include 10 free SaaS products, and our training consists of a 1:1 coaching business, Growth University.

We believe in the power of entrepreneurship to create positive change. For example, one of our clients grew her design studio from $0 to $100,000 in revenue within 12 months while balancing motherhood, significantly changing her life and enabling her to pour her best work into her clients.

Benefits

• Base salary: $65,000 - $85,000 per year
• Bonus: up to $40,000 per year
• 100% remote work
• Quarterly off-site product team retreats
• Epic annual company retreats
• Health, vision, and dental insurance for you and your family
• Short-term disability and life insurance
• Unlimited vacation (with mandated 1-week per year and birthdays off)
• Unlimited education allowance
• Unlimited equipment allowance
• $100/month reimbursable personal/marriage counseling