Expert Consultant, Marketing (FRWD) - B2B Expert

About Us

We are proud to be consistently recognized as one of the world’s best places to work, currently ranked as the top consulting firm on Glassdoor’s Best Places to Work list. Extraordinary teams are at the heart of our business strategy, built through intentional focus on diversity in backgrounds, cultures, experiences, perspectives, and skills. We hire exceptional talent and foster an inclusive environment where every individual can thrive professionally and personally.

FRWD is Bain & Company’s marketing acceleration capability, a 200-person community of expert practitioners who partner with clients (and their agencies) to drive meaningful business results and transformation. We are:

• Expert practitioners sourced from leading in-house marketing teams, agencies, and tech platforms
• Focused on delivering actionable insights with a passion for results
• Rooted in real marketplace expertise, defining not only what to do and why, but also how

FRWD’s work revolves around solving Bain clients’ toughest marketing challenges, often taking these forms:

• Marketing diagnostic – Develop a data-driven perspective of marketing performance, along with prioritized opportunities to drive value
• Marketing acceleration – Help clients drive transformational change, new capabilities, and learning to create sustainable competitive advantage
• E-commerce acceleration – Improve operational value capture in key commerce channels with 3P retailers and DTC
• Operating model – Set up the marketing organization for success (including MarTech and data strategy), build capabilities, and establish ways of working
• Due diligence – Partner with private equity fund clients to assess marketing capabilities of target assets and help build value creation plans

About the Role

A FRWD Expert Consultant is a seasoned practitioner and emerging marketing expert, driving key workstreams (specifically relating to B2B) within integrated Bain casework. Expert Consultants work hand-in-hand with client teams and cross-functional peers from across the Bain ecosystem. They leverage in-platform experience, data, and analysis to generate insights for clients and contribute to overall case results. They partner effectively with client teams, clearly explaining the impact of their workstream on broader marketing strategy and connecting marketing insights to business goals.

Responsibilities

• Problem solving and case delivery
  • Drive key workstreams (with support from leadership) and deliver results to meet client expectations
  • Partner with generalist Bain consultants in a blended team environment, integrating diverse skillsets and expertise
  • Demonstrate proficiency in distinct areas of marketing expertise (e.g., industries, channels, platforms, tools)
  • Lead a wide range of analyses, delivering insightful and error-free outputs and materials
  • Leverage in-platform proficiency (digital ad, e-commerce, etc.) to gather data, generate insights, and develop testing plans
  • Apply knowledge of cutting-edge marketing technology and tools (GenAI, attribution and measurement, MarTech/AdTech, data)
• Client communication and results
  • Build trusting relationships with clients and their agencies using expertise and interpersonal skills
  • Communicate clearly and consistently with teams and clients to share insights and ensure alignment on workplans
  • Bridge specialized expertise and client business challenges, transforming marketing insights into actionable strategic recommendations that drive measurable impact
• Extraordinary teaming
  • Maintain a positive and proactive attitude, contributing to day-to-day work across the case team
  • Actively seek and act upon feedback from team members, peers, and leaders
  • Share expertise and best practices with team members across the FRWD and broader Bain ecosystem
  • Contribute to FRWD strategy and operations (e.g., sponsor internal initiatives, support recruiting and hiring)

Requirements

• 5+ years of relevant industry experience in marketing roles (e.g., agency, brand, in-house, or technology platform) with clear leadership experience and consistent trajectory
• Demonstrated marketing experience within B2B
• Bachelor’s degree required; MBA preferred but not required
• Exceptional strategic thinking and analytical skills to solve complex problems
• Experience contributing to high-performing, cross-functional, integrated teams
• Ability to solve tough problems effectively and efficiently, breaking them down into pieces and taking a hypothesis-driven approach
• Demonstrated proficiency in specific marketing domain(s), recognized by peers and superiors
• Strong expertise in the digital media landscape, including media partners/products and industry best practices
• Exceptional planning and organizational skills, ability to meet deadlines and work with cross-functional teams
• Strong verbal and written communication skills
• Positive, proactive attitude
• Willingness and ability to travel as needed

Preferred Qualifications

In addition to broad marketing expertise, deeper expertise in select areas of focus for FRWD:

• B2B marketing
• E-commerce and retail media
• Marketing measurement and analytics
• Marketing technology
• GenAI in marketing (e.g., agentic search)
• Client services experience (from consulting, agency, or similar contexts)

Certification in relevant digital channels is a plus:

• Meta Blueprint
• Google Ads
• Amazon Ads
• The Trade Desk Trading Academy
• Adobe Marketing Platform

About Bain & Company

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. Across 61 offices in 38 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. Our vibrant ecosystem of digital innovators complements our tailored, integrated expertise to deliver better, faster, and more enduring outcomes. We’ve committed $2 billion in pro bono services over the next decade to support organizations tackling today’s urgent challenges. We’re proud to be recognized with a platinum rating from EcoVadis, placing us in the top 1% of consulting firms for environmental, social, and ethical performance.

Pay

Compensation for this role includes base salary, annual discretionary performance bonus, 401(k) plan with an annual employer contribution based on years of service, and a best-in-class benefits package.

Estimated annualized full-time salary ranges for this role:

• New York: $122,000–$146,500
• Illinois: $107,000–$128,500
• Minnesota: $97,000–$117,000

Placement within these ranges varies based on experience, education, licensure/certifications, training, and skill level.

Additional compensation may include:

• Annual discretionary performance bonus
• 4.5% 401(k) company contribution (increasing after 3 years, fully vested upon start)

Benefits

• Full coverage of individual medical, dental, and vision premiums
• Generous paid time off, including parental leave and holidays
• Paid life and long-term disability insurance

Bain & Company’s comprehensive benefits and wellness program is designed to help employees achieve personal independence, protection, and stability in areas most important to them and their families.