Jobs · Marketing · California

Experiential Marketing Manager

Hirly · Los Angeles Metropolitan Area · 3 wk ago
Marketing$224k–$260k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes description. We need headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse the posting: It includes company description, role description, "Why Now", "What You’ll Do", "What We’re Looking For", "What Will Set You Apart", "Compensation". Also mention eligibility, travel, security clearance. We need to map to sections: About the role could be a brief overview (maybe combine company description and role). Responsibilities: from "What You’ll Do". Requirements/Qualifications/Skills: from "What We’re Looking For" and "What Will Set You Apart". Benefits: not mentioned besides maybe compensation? No explicit benefits. Pay: we have compensation range. Schedule: not mentioned (maybe travel, evenings weekends). Could include Schedule if we have info: "Willing to travel frequently and to work evenings and weekends around event dates." That's schedule/travel. Could put under Schedule. We must not invent placeholder text. So only include sections with actual content. Thus sections: About the role (company + role overview), Responsibilities (What You’ll Do), Requirements (What We’re Looking For + What Will Set You Apart maybe combined), Skills (maybe separate but we can combine if content). But we need to avoid thin sections. Could combine Requirements and Skills into one? But spec says use headings for each if content exists. We could put Requirements (experience, eligibility) and Skills (specific skill sets). Let's extract. From "What We’re Looking For": Experience: 8+ years in experiential marketing, brand events, or event production, including ownership of a full portfolio and budget rather than support on individual events. Built from zero: You have created an event or a series that did not exist before, including the strategy and the operating model behind it, not only executed an established annual calendar. Production depth: You have personally run complex live production. You know what goes wrong at load-in, what a realistic build timeline looks like, and how to hold a venue or vendor to a contract. Executive fluency: You are comfortable staffing and directing senior executives in live settings, giving them clear direction, and being the calmest person in the room when something breaks. Commercial judgment: You treat budget as yours to defend. You can tell the difference between spend that creates an experience and spend that only creates a line item. Ownership and ambiguity: You bring structure to a function that does not have much yet. You are comfortable being the only person who owns this and building the process as you go. Travel: Willing to travel frequently and to work evenings and weekends around event dates. Eligibility: U.S. person status required. Ability to obtain and maintain a U.S. security clearance is a plus. From "What Will Set You Apart": Experience in hard technology, aerospace, defense, automotive, robotics, or another industry where the product is physical and the facility itself is the best asset you have. A track record running events specifically against technical recruiting goals, with evidence that they produced hires. Experience activating industrial or non-traditional spaces, including factories, hangars, shipyards, and construction sites, and working inside real safety and access constraints. Fluency integrating live moments with a broader campaign, including out of home, social, and video capture on site. Experience in a company scaling quickly across multiple physical locations at once. Thus we can have Requirements (core experience) and Skills (preferred/extra). Or combine. Pay: compensation range. Schedule: travel, evenings weekends. Benefits: none explicit, so omit. Now About the role: combine company description and role summary: "Hadrian is building autonomous factories... The Role Hadrian is hiring an Experiential Marketing Manager to own every moment where someone meets Hadrian in person...." We'll write a paragraph. Responsibilities: from "What You’ll Do": bullet list. We need to use
  • for any list of duties/requirements/benefits. So responsibilities list as ul. Requirements: maybe also list. Skills: list. Pay: maybe a

    with salary range. Schedule: maybe a

    about travel and evenings/weekends. We must not repeat job title as heading. Already not. We must not include Job ID etc. We must not include boilerplate. Now produce HTML fragment. Let's craft. About the role:

    About the role

    ...

    Responsibilities:

    Responsibilities

    • ...
    • ...
    Requirements:

    Requirements

    • ...
    • ...
    Skills:

    Skills

    • ...
    • ...
    Pay:

    Pay

    Target salary range: $224,000 - $260,000 (actual range may vary based on experience).

    Schedule:

    Schedule

    Willing to travel frequently and to work evenings and weekends around event dates.

    Check if any other sections like Benefits: none. Now ensure we preserve all substantive information. Need to include details from company description, role description, why now maybe? Could incorporate into About the role or Responsibilities? The "Why Now" is context but could be part of About the role. Might be okay to include in About the role paragraph. We must not invent or summarize away detail. We need to preserve all substantive information; but we can condense into prose as long as we keep the info. It's okay to rephrase but not omit details. Must ensure we don't lose any key points. Let's list all substantive points: Company: Hadrian builds autonomous factories to reindustrialize America; combines AI, advanced software, robotics, full-stack manufacturing; helps aerospace and defense build rockets, satellites, aircraft, ships, mission-critical systems up to 10x faster and lower cost; $1.37B Series D at $7.87B valuation; expanding manufacturing footprint, launching new capabilities across welding, casting, forging, electronics, additive manufacturing; scaling Factory-as-a-Service platform; backed by investors list. Role: Experiential Marketing Manager; own every moment where someone meets Hadrian in person; single owner of events portfolio; from small dinner to flagship launch around working factory floor; physical experience is highest-conviction channel; target audience: engineers building autonomous systems, machinists, technicians; they decide after walking floor, touching part, talking to people; job: engineer encounter and run at scale across multiple cities; inherit portfolio already in motion and under-resourced; own end to end: strategy, calendar, budget, vendors, production, staffing, follow-through turning good night into hire or customer conversation; builder role with real budget and autonomy, not coordinator executing someone else’s brief. Why Now: scaling manufacturing footprint across multiple sites, hiring aggressively into Bay Area and beyond; events calendar going from occasional to continuous; already live: recruiting-driven dinners and socials, multi-month brand and talent campaign anchored in Bay Area, set of factory and site moments tied to new capability launches; next twelve months include flagship culminating event whose format still being decided; you will have direct hand in that decision. What You’ll Do: - Own the portfolio: own full events and experiential calendar end to end, across owned events, recruiting events, executive hosting, site and factory moments, presence at third-party industry conferences. - Build portfolio strategy: decide what we show up to, what we build ourselves, what we sponsor, what we decline; defend each call on audience and cost. - Own events budget: vendor selection, negotiation, production spend, reconciliation; point of view on where a dollar buys more experience. - Build flagship moments: lead production on flagship brand and launch events, including format decision, venue and site selection, run of show, talent and speaker logistics, executive prep. - Design factory and site experiences that let people see machines and work; partner with site leadership and operations so hosting visitors never compromises production, safety, export-control obligations. - Sequence events against broader campaign calendar (OOH, content, media) so launch reads as one connected push. - Run recruiting engine in person: build repeatable cadence of recruiting-driven experiences: curated dinners and salons, technical talks and demo nights, happy hours near sites, targeted socials for specific engineering and skilled-trade audiences. - Partner with talent brand and recruiting on invite strategy, guest curation, handoff turning attendee into pipeline candidate; attendance not metric; conversations and hires are. - Develop formats that travel so a dinner series or demo night can run in new city without rebuilding from scratch. - Operate and measure: stand up operating infrastructure currently lacking: single source-of-truth events calendar, briefing and run-of-show templates, vendor roster, budget tracker, post-event debriefs. - Define success per event type before event, then report honestly against it, including when something did not work. - Manage agencies, production partners, contract staff; hold to standard and replace when miss. - Partner across company: work directly with executive team including CEO on hosting, speaking moments, guest experience for high-stakes visits. - Coordinate with communications on press-facing, respect review paths governing customer, program, export-controlled information. - Partner with government relations and policy on conference presence and official visits as those functions come online. What We’re Looking For: - Experience: 8+ years in experiential marketing, brand events, or event production, including ownership of full portfolio and budget rather than support on individual events. - Built from zero: created an event or series that did not exist before, including strategy and operating model behind it, not only executed established annual calendar. - Production depth: personally run complex live production; know what goes wrong at load-in, realistic build timeline, how to hold venue or vendor to contract. - Executive fluency: comfortable staffing and directing senior executives in live settings, giving clear direction, being calmest person in room when something breaks. - Commercial judgment: treat budget as yours to defend; tell difference between spend that creates experience and spend that only creates line item. - Ownership and ambiguity: bring structure to function that does not have much yet; comfortable being only person who owns this and building process as you go. - Travel: willing to travel frequently and to work evenings and weekends around event dates. - Eligibility: U.S. person status required. - Ability to obtain and maintain a U.S. security clearance is a plus. What Will Set You Apart: - Experience in hard technology, aerospace, defense, automotive, robotics, or another industry where product is physical and facility itself is best asset. - Track record running events specifically against technical recruiting goals, with evidence they produced hires. - Experience activating industrial or non-traditional spaces, including factories, hangars, shipyards, construction sites, and working inside real safety and access constraints. - Fluency integrating live moments with broader campaign, including OOH, social, video capture on site. - Experience in a company scaling quickly across multiple physical locations at once. Compensation: target salary range $224,000 - $260,000 (actual range may vary based on experience). Lowest to highest we reasonably and in good faith believe we would pay for this role at time of posting. May ultimately pay more or less than posted range, and range may be modified. Now we need to include all that. We'll embed in sections. About the role: combine company description and role overview plus Why Now maybe. Responsibilities: list from What You’ll Do. Requirements: list from What We’re Looking For (core experience, eligibility, travel, security clearance). Skills: list from What Will Set You Apart (preferred differentiators). Pay: as above. Schedule: maybe include travel and evenings/weekends from Requirements? But we already have travel in Requirements; but Schedule could be separate. However we might not need Schedule if we already covered travel in Requirements. But spec says include Schedule section only if posting actually states them. It does state travel and evenings/weekends. So we can have Schedule section with that info. But we already have travel in Requirements; we could keep it there

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