Executive Lifecycle Marketing Manager

About the role

Stripe is a financial infrastructure platform for businesses. The Global Executive Marketing team builds and scales executive engagement programs, including Executive Briefing Centers, Executive Summits, Customer Advisory Boards, World Economic Forum activations, executive sponsorship, and regional executive experiences. The mission is to deepen trust with senior decision-makers, accelerate enterprise outcomes, and create durable executive-level relationships across Stripe’s most important accounts.

Responsibilities

• Design and execute account-specific engagement plans for Stripe's priority executive accounts, tailoring tactics and sequencing to each executive's business priorities, relationship stage, and opportunity with Stripe
• Build scalable lifecycle journey frameworks that translate individual account learnings into repeatable playbooks for executive personas and account cohorts so the best approaches compound over time
• Map and manage the executive lifecycle across key accounts: identify where relationships stand, what's needed to progress them, and what program or tactic is the right next step
• Partner closely with field sales and regional teams to understand account dynamics, executive priorities, and relationship goals, then develop coordinated marketing plays that accelerate those outcomes
• Orchestrate multi-touch engagement sequences across executive programs (EBCs, roundtable dinners, advisory boards, hospitality, 1:1 outreach) as integrated, lifecycle-aware campaigns rather than standalone events
• Own pipeline and ROI reporting for executive engagement — build dashboards and measurement frameworks that track relationship progression, program influence on pipeline velocity, and business impact
• Partner with executive program owners to ensure each program serves a clear lifecycle purpose and connects to the broader account engagement model
• Align cross-functional stakeholders (Sales, Marketing, executive offices) around account-level priorities and shared engagement plans

Qualifications

• 7+ years of experience in enterprise marketing, lifecycle marketing, field marketing, strategic account marketing, or executive engagement in B2B environments
• Proven ability to develop personalized, account-specific engagement strategies — you think about individual accounts and executives, not just segments
• Experience building scalable programs or journey frameworks that extend individual account learnings to broader audience cohorts or persona segments
• Comfort with lifecycle thinking: you can map and sequence engagement across stages of a relationship or buying journey
• Experience building pipeline influence and ROI reporting — dashboards or measurement models that connect marketing activity to business outcomes
• Strong cross-functional collaboration skills, with experience working directly alongside sales teams and executive stakeholders
• Demonstrated ability to influence and drive alignment across marketing, sales, and leadership without direct authority