Executive Director, US EMPAVELI Brand Lead

We need to produce HTML fragment with sections: About the role? The posting includes a summary paragraph. We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where there is real specific content. We must not repeat job title as heading. No Job ID. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. Also remove "Other Duties" etc. We need to preserve all substantive information. Let's parse content: - Opening: "Opportunity awaits those up to the challenge of developing transformative therapies across a broad range of debilitating diseases. Summary Biogen is seeking an experienced, passionate, and talented marketing leader for the role of Executive Director, US EMPAVELI Brand Lead. This role will be responsible for leading marketing and managing performance of multiple US indications in ultra rare disease (PNH, C3G, and IC-MPGN). He/she will be the strategic hub of the brand, deeply engaged with cross-functional partners, driving collaboration and accountability across the organization to deliver business results. He/she must be passionate about working in rare disease communities. This person will report to the Vice President, Head of US EMPAVELI Franchise." That's a summary; could be "About the role" section. - Then "Roles And Responsibilities" with bullet-like paragraphs. We'll convert to

• . - Then "Education, Registration & Certification BS/BA degree, MBA optional Experience 15+ years of biotech/pharma experience, predominantly in marketing roles of increasing scope and responsibility but also with experience in complementary commercial roles (e.g., patient & HCP marketing, sales, market access, commercial operations, global marketing, etc.) Experience in affiliate launches and rare diseases is preferred" That's qualifications/requirements. - Then "Skills, Knowledge & Abilities Rare disease experience preferred, not required Reputation of being a well-respected, dynamic team leader who can inspire people behind a vision Track record of building plans and rallying the cross-functional organization around those plans, demonstrating accountability and sense of urgency A strong commitment to understanding and meeting customer needs, as well as to maintaining close relationships with front-line employees An entrepreneurial spirit coupled with the drive to embrace innovation and develop creative but well-reasoned solutions to business challenges Demonstrated integrity on the job, including an understanding of relevant rules and regulations Strong communication skills with the ability to influence across functions and varying levels of management Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity Willing to be onsite in the Cambridge office 3 days a week Willing to travel domestically up to 30% of the time and attend events outside of business hours (e.g., occasional weekends and evenings) Travel Requirements Willing to be onsite in the Cambridge office 3 days a week Willing to travel domestically up to 30% of the time and attend events outside of business hours (e.g., occasional weekends and evenings)" Note duplication: travel requirements repeated. We'll keep once. - Then "Education Bachelor's Degree" (maybe duplicate of earlier). Actually earlier they said BS/BA degree, MBA optional. Then later "Education Bachelor's Degree". We'll combine. - Then "Pay Information Base salary for this role will consider multiple factors, including but not limited to, candidate qualifications, relevant expertise, specialized skills, and industry experience in complement-targeted therapies. The targeted base salary range for this position is $267,000-$377,000. This range represents the base salary only and reflects Apellis' commitment to competitive compensation within the biopharmaceutical industry. The final salary offered may vary based on individual qualifications, business needs, and current market conditions." - Then "Work Arrangement Hybrid Benefits And Perks Apellis offers a comprehensive benefits package, including a 401(k) plan with company match, inclusive family building benefits, flexible time off, summer and winter shutdowns, paid family leave, disability and life insurance, and more! Visit https://apellis.com/careers/benefits/ to learn more." - Then "SPECIAL NOTE ON BIOGEN ACQUISITION Please note that as of May 14th, Biogen Inc. has acquired Apellis Pharmaceuticals. Click here to learn more about Benefits & Perks of working at Biogen: Benefits | Biogen Company Background Apellis Pharmaceuticals, Inc. is a global biopharmaceutical company leading the way in complement science to develop life-changing therapies for some of the most challenging diseases patients face. We ushered in the first new class of complement medicine in 15 years and now have two C3-targeting medicines approved to treat four serious diseases. Breakthroughs for patients include the first-ever therapy for geographic atrophy, a leading cause of blindness, and the first treatment for patients 12 and older with C3G or primary IC-MPGN, two severe, rare kidney diseases. We believe we have only begun to unlock the potential of targeting C3 across many serious diseases. For more information, please visit http://apellis.com or follow us on LinkedIn and X." - Then EEO statement (boilerplate) to remove. - Then "Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice." This is boilerplate; remove. Thus sections: - About the role (summary) - Responsibilities (Roles And Responsibilities) - Qualifications (Education, Registration & Certification + Experience) - Skills (Skills, Knowledge & Abilities) - Pay (Pay Information) - Benefits (Work Arrangement Hybrid Benefits And Perks) maybe also include Work Arrangement? Could combine Benefits and Work Arrangement? The instruction: Use headings Benefits, Pay, Schedule. Schedule is separate if schedule info present. We have schedule info: "Willing to be onsite in the Cambridge office 3 days a week" and travel. That could be Schedule? Actually schedule includes onsite days and travel. Could put under Schedule heading. But we also have Benefits heading for benefits. The posting includes "Work Arrangement Hybrid Benefits And Perks". So we could have a Benefits section describing benefits, and maybe a Schedule section describing onsite/travel. However the instruction: "Prefer a few substantive sections over many thin ones." Might combine Work Arrangement and Benefits into Benefits? But they said use headings Benefits, Pay, Schedule. If we have schedule info, we should include Schedule heading. If we have benefits info, include Benefits heading. If we have both, we can have both sections. Thus: - Benefits: list benefits (401(k) plan with company match, inclusive family building benefits, flexible time off, summer and winter shutdowns, paid family leave, disability and life insurance, etc.) - Schedule: onsite 3 days a week in Cambridge office, travel domestically up to 30% of time, attend events outside business hours occasional weekends/evenings. We also have "Work Arrangement Hybrid" maybe mention hybrid. Now ensure we don't include placeholder text like "commensurate with experience". Not present. Now produce HTML fragment:

  About the role

  ... summary ...

  Responsibilities

  • Oversee marketing for the entire EMPAVELI Franchise – PNH, C3G and IC-MPGN.
  • Manage a high-performing US Marketing Team to support all EMPAVELI indications, whose approach aligns with Biogen’s mission, values, and culture.
  • Responsible for line management (manager of managers), professional development, and mentorship of direct report(s) including providing feedback on employee performance and goal setting.
  • Lead the on-going launch of EMPAVELI into nephrology (C3G & IC-MPGN) partnering closely with cross-functional leadership to ensure coordinated plan development and execution.
  • Keep senior and executive leadership informed of launch plan progress.
  • Drive development of brand strategy in partnership with cross-functional leadership; oversee US marketing team in execution of plan.
  • Cultivate collaboration and accountability across key cross-functional teams (home office and field leadership) to deliver on all elements of plans in a way that aligns with brand strategy and the corporate values / culture; drive a portfolio mindset among cross-functional leaders.
  • Define brand KPIs across indications in partnership with Business Intelligence; closely monitor performance against KPIs, driving success in a highly competitive market.
  • Lead quarterly business reviews and monthly business updates for North America Leadership Team with cross-functional team in partnership with Business Intelligence.
  • Be a key participant in short and long-term forecasting and brand goal development.
  • Effectively socialize brand strategy, brand goals and forecast, and core marketing activities across the organization.
  • Run the Cross-Functional team to ensure cross-functional alignment on key activities and life-cycle management. This includes advocating for LCM and evidence generation plans to support continued competitive advantage within market.
  • Represent US commercial on Labeling, EMPAVELI Program, and Comms Teams.
  • Lead annual US strategy process and oversee US brand planning; partner with Alliance Management to ensure alignment with alliance partner, Sobi.
  • Ensure that policies, procedures, and infrastructure for compliance, legal, and regulatory are in place to support US marketing execution.
  • Breed a culture of patient-focus and customer-centricity throughout the organization.
  • Drive efficient and thoughtful stewardship of marketing team budget and support P&L management.

  Qualifications

  BS/BA degree, MBA optional. 15+ years of biotech/pharma experience, predominantly in marketing roles of increasing scope and responsibility but also with experience in complementary commercial roles (e.g., patient & HCP marketing, sales, market access, commercial operations, global marketing, etc.). Experience in affiliate launches and rare diseases is preferred.

  Skills

  • Rare disease experience preferred, not required.
  • Reputation of being a well-respected, dynamic team leader who can inspire people behind a vision.
  • Track record of building plans and rallying the cross-functional organization around those plans, demonstrating accountability and sense of urgency.
  • A strong commitment to understanding and meeting customer needs, as well as to maintaining close relationships with front-line employees.
  • An entrepreneurial spirit coupled with the drive to embrace innovation and develop creative but well-reasoned solutions to business challenges.
  • Demonstrated integrity on the job, including an understanding of relevant rules and regulations.
  • Strong communication skills with the ability to influence across functions and varying levels of management.
  • Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity.
  • Willing to be onsite in the Cambridge office 3 days a week.
  • Willing to travel domestically up to 30% of the time and attend events outside of business hours (e.g., occasional weekends and evenings).
  But note schedule info also appears in Skills list; we might move schedule to separate Schedule section to avoid duplication. However the instruction: "Prefer a few substantive sections over many thin ones." If we separate schedule, we have more sections. Could keep schedule within Skills? But they want Schedule heading if schedule info present. The schedule info is indeed present. So we should create Schedule section. Thus we need to extract schedule info: "Willing to be onsite in the Cambridge office 3 days a week" and "Willing to travel domestically up to 30% of the time and attend events outside of business hours (e.g., occasional weekends and evenings)". Also maybe "Hybrid" work arrangement. Thus Schedule section:

  Schedule

  • Hybrid work arrangement.
  • W