Director of Brand Leadership
Job Summary
We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways. Come make a difference at Ochsner Health and discover your future today!
About the role
The Director of Brand Leadership provides strategic oversight of programs to grow Ochsner’s brand prominence, affinity and trust among local, regional and national patients and clinicians.
Responsibilities
- Directs the system-wide branding architecture, ensuring all entities and partner relationships galvanize around a unified vision.
- Manages the evolution of brand standards and guidelines, including the proper use of key assets such as Ochsner’s logo, life mark, etc.
- Oversee the development and management of partner co-branding across all touchpoints.
- Conducts message mapping workshops with key internal partners to translate complex healthcare clinical offerings into consumer-centric narratives.
- Ensures all organizational communications maintain a tone that is personable, positive, rational, warm, and humble, yet confident.
- Consults with marketing and communications partners to ensure content is accessible to all communities.
- Develops integrated brand campaigns that position Ochsner Health as a community steward, specifically highlighting initiatives like "Community Purpose in Action."
- Leverages Ochsner’s brand narrative to communicate a commitment to Ochsner’s mission and culture.
- Promotes "innovation sponsorship activations" that enhance brand affinity and showcase Ochsner’s forward-thinking approach to connected care.
- Maintains ROI metrics for brand marketing efforts.
- Manage assigned budget.
- Stays current on industry trends and best practices for brand stewardship and growth.
- Collaborates with market research and analytics team on brand reviews and competitive insights projects.
Requirements
Education Required - Bachelor’s degree
Work Experience Preferred - Advanced degree
Required - 10 years experience in marketing communications or related field including three years of management experience
Qualifications
Must have computer skills and dexterity required for data entry and retrieval of patient information.
Must be proficient with Windows-style applications and keyboard.
Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals.
Strong analytical skills.
Excellent organizational skills and Detailed oriented.
Excellent time management skills.
Strong presentation skills.
Excellent interpersonal skills.
Benefits
This position offers a competitive compensation package and benefits including medical, dental, vision, retirement plans, paid time off, and more.
Pay
Competitive salary commensurate with experience.
Schedule
Full-time position.
Skills
Computer skills and dexterity required for data entry and retrieval of patient information.
Proficient with Windows-style applications and keyboard.
Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals.
Strong analytical skills.
Excellent organizational skills and Detailed oriented.
Excellent time management skills.
Strong presentation skills.
Excellent interpersonal skills.
Knowledge of industry trends and best practices for brand stewardship and growth.
Ability to collaborate with market research and analytics team on brand reviews and competitive insights projects.
Ability to manage assigned budget.
Ability to monitor brand health metrics and integrate market research to differentiate Ochsner Health from competitors in the Gulf South region.
Ability to develop integrated brand campaigns that position Ochsner Health as a community steward.
Ability to promote "innovation sponsorship activations" that enhance brand affinity and showcase Ochsner’s forward-thinking approach to connected care.
Ability to stay current on industry trends and best practices for brand stewardship and growth.
Ability to collaborate with internal teams to highlight Ochsner’s as a Role Model for creating positive brand experiences throughout the organization.
Ability to work within a healthcare setting with occupational risk for exposure to hazardous medications or hazardous waste.