Executive Director, U.S. Brand Lead - Neurology (Rare Disease)
Amgen · United States · 1 mo ago
RemoteRemoteAdvertising$263k–$355k/yrFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. Must not include Job ID etc. Must preserve all substantive info, remove boilerplate (cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions). Also must not create sections with filler like "commensurate with experience". Must only include sections where posting has real specific content.
Let's parse the posting.
We have:
Intro paragraph about Amgen mission etc. That could be "About the role"? Actually "About the role" is a heading for description of role. The posting includes "What You Will Do" and then details. Also "What We Expect Of You" includes leadership attributes and qualifications. Then "What You Can Expect Of Us" includes benefits, salary, etc.
We need to map to headings:
- About the role: maybe a brief overview of role purpose. Could use the introductory sentences before "What You Will Do". The posting starts with Amgen mission etc. That's more about company. But we could treat that as About the role? The instruction: use .
Let's extract each responsibility bullet:
- U.S. Business Strategy and Performance Own the U.S. commercial strategy and annual and long-range plans for UPLIZNA in gMG and NMOSD, and BKEMV, consistent with the cross-indication strategy and direction set by the General Manager.
- Own the Neurology forecast and its commercial assumptions, with inputs and support from Forecasting, Data & Analytics, and Finance.
- Own the Neurology and BKEMV budgets and allocate resources against approved priorities; recommend changes in investment to the General Manager as business needs evolve.
- Deliver revenue and profitability objectives by identifying growth opportunities, addressing barriers, and making timely changes to strategy, execution, targeting, channel mix, and investment.
- Integrated Brand Execution Lead development and execution of integrated brand plans across health care professional, patient and caregiver, digital and omnichannel, peer-to-peer, congress, field, access, and patient services channels.
- Work closely with the Portfolio Strategy, Omnichannel and Thought Leader Liaison teams to drive integrated execution
- Establish priorities, governance, decision rights, milestones, and accountability across the cross-functional brand team.
- Collaborate with Sales Leadership and Training on field strategy, training, tools, messaging, and customer engagement resources; maintain a regular feedback loop between field and brand teams.
- Oversee agency and vendor partners, including strategic direction, quality, resource use, and delivery of priority work.
- Insights Forecasting and Optimization Set objectives and performance measures and lead regular reviews of patient, customer, market, access, competitive, channel, and execution trends.
- Partner with Brand Analytics & Insights, Market Research, Sales, TLLs, and Finance to translate data into business decisions and executive-level performance updates.
- Lead scenario planning and mitigation across competitive, access, reimbursement, operational, supply, and policy considerations.
- Portfolio, Access and Customer Leadership Partner with the General Manager, IgG4-RD brand team, and cross-indication Portfolio Strategy team on UPLIZNA positioning, core messaging, customer experience, shared capabilities, and portfolio investment choices.
- Partner with Market Access, Value & Access, Patient Services, and field teams to address barriers across diagnosis, referral, access, treatment initiation, and continuity of therapy.
- Collaborate with Thought Leader Liaison team to ensure strategy is executed appropriately across this field-based team
- Provide commercial input into evidence-generation priorities based on customer, patient, access, and competitive needs, in partnership with Medical and Value & Access and in accordance with applicable governance requirements.
- Represent the U.S. Neurology business in governance forums and appropriate external engagements, and provide input to global strategy, lifecycle planning, and future growth opportunities.
- BKEMV Leadership Own U.S. BKEMV strategy, budget, performance, and cross-functional alignment within the broader Amgen biosimilars strategy.
- Lead the BKEMV marketing team in navigating customer and channel dynamics, access and contracting considerations, competitive response, and value communication.
- Use shared capabilities where they add value while preserving the distinct strategies, customers, and operating requirements of UPLIZNA and BKEMV.
- Enterprise and People Leadership Serve as a member of the Neurology & IgG4-RD Leadership Team and contribute to business strategy, talent, culture, and organizational effectiveness.
- Lead the cross-functional brand team across Marketing, Sales, Medical, Market Access, Patient Services, Value & Access, Digital, Data & Analytics, Finance, Corporate Affairs, Regulatory, Legal, Compliance, Operations, and Global Commercial.
- Functional leaders retain accountability for decisions within their functions.
- Build, develop, and retain an effective marketing team; set expectations, coach talent, and create development and succession opportunities.
- Ensure strategies, materials, and activities comply with applicable legal, regulatory, ethical, and Amgen requirements.
We need to ensure we don't include duplicated lines. Some lines may be duplicated? Not obvious.
Now Requirements: Basic Qualifications: "Doctorate degree and 6 years of marketing and/or commercial experience; OR Master's degree and 10 years of marketing and/or commercial experience; OR Bachelor's degree and 12 years of marketing and/or commercial experience; AND 6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation of resources"
We can format as list.
Qualifications: Preferred Qualifications: list of bullet points.
Skills: Leadership attributes: Inspire, Accelerate, Integrate, Adapt (with descriptions). Could be list.
Benefits: From "What You Can Expect Of Us": includes comprehensive employee benefits package, retirement savings plan, medical/dental/vision, life/disability, flexible spending accounts, discretionary annual bonus program, stock-based long-term incentives, award-winning time-off plans, bi-annual company-wide shutdowns, flexible work models. Also mention travel? Travel is not benefit but maybe schedule? We'll not include schedule.
Pay: salary range.
We must not include boilerplate like EEO, accommodation, etc. Remove those.
Now we need to output only HTML fragment, no /, no markdown.
We'll produce sections as
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which sections to include based on content. We have content for: Responsibilities: The "Key Responsibilities include:" bullet list (though not bullet but sentences). We can extract responsibilities as list items. Requirements: Possibly basic qualifications? The posting has "Basic Qualifications:" and "Preferred Qualifications:" plus leadership attributes. Could map Basic Qualifications to Requirements? Or Qualifications? The headings list includes Requirements, Qualifications, Skills. We need to decide. We have "What We Expect Of You" includes leadership attributes (Inspire, Accelerate, Integrate, Adapt) and then Basic Qualifications and Preferred Qualifications. Also "What You Can Expect Of Us" includes benefits, salary, etc. We need to avoid filler. Must not create Pay/Schedule/Benefits sections unless posting actually states them. The posting does state salary range: "The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is $262,534 to $355,194." Also mentions benefits: comprehensive employee benefits package, retirement savings plan, medical/dental/vision, life/disability, flexible spending accounts, discretionary annual bonus, stock-based long-term incentives, award-winning time-off plans, bi-annual company-wide shutdowns, flexible work models. Also mentions travel: Approximately 25% travel, etc. That could be Schedule? Travel is not schedule. Schedule maybe not mentioned. No explicit schedule (like full-time, part-time). So we should not create Schedule section. Benefits: we have details. So we can include Benefits section. Pay: we have salary range. So include Pay section. Requirements: maybe we can include Basic Qualifications as Requirements. Or we could have Requirements = Basic Qualifications, Qualifications = Preferred Qualifications? But we have both headings. The instruction: Prefer a few substantive sections over many thin ones. So we might combine into Qualifications section covering both basic and preferred? But we have separate headings list; we can choose to include Qualifications (covering both basic and preferred) and maybe Skills (leadership attributes). However we need to avoid duplication. Let's think: The posting includes leadership attributes (Inspire, Accelerate, Integrate, Adapt) under "What We Expect Of You". Those could be considered Skills or Requirements. Basic Qualifications are education/experience. Preferred Qualifications are additional experience. We could structure: - About the role: brief overview (maybe from intro before "What You Will Do"). - Responsibilities: list of responsibilities (the bullet points after "Key Responsibilities include:"). - Qualifications: combine Basic and Preferred Qualifications plus leadership attributes? Or separate Requirements and Qualifications? Since we have both headings, we could do Requirements = Basic Qualifications, Qualifications = Preferred Qualifications, Skills = Leadership attributes. That would be three sections, each substantive. But we need to ensure we don't create thin sections. Each has decent content. Let's extract content. About the role: Could be the paragraph(s) describing the role purpose before "What You Will Do". The posting starts: "At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career." That's more about company and culture, not specific role. But we could still use as About the role (overview). It's substantive. Responsibilities: The section after "What You Will Do Let's do this. Let's change the world. In this role, the Executive Director, U.S. Brand Lead - Neurology (Rare Disease) owns the U.S. commercial strategy, execution, forecast, budget, and performance for the UPLIZNA Neurology indications: generalized myasthenia gravis (gMG) and neuromyelitis optica spectrum disorder (NMOSD). The role also owns the U.S. BKEMV business and leads the BKEMV marketing team. The role was created in recognition of the increasing scope and complexity of UPLIZNA's growth drivers and the need for dedicated senior leadership for the Neurology indications. Reporting to the General Manager, Neurology & IgG4-RD, the Executive Director is a member of the Neurology & IgG4-RD Leadership Team and is accountable to the General Manager for business results. The Executive Director owns strategy and execution for the Neurology indications, and the Neurology and BKEMV budgets. The role partners closely with the IgG4-RD brand team and other cross-indication partners to maintain a consistent UPLIZNA brand experience while addressing the needs of each indication. Key Responsibilities include: ..." Then list of responsibilities (each sentence starting with a capital letter). We need to turn each into
headings followed by
or
- . We need to decide ordering: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay. (Schedule omitted). Check each section for substantive content. About the role: we have the introductory paragraph(s