Executive Director, Peer to Peer Marketing

National Peer-to-Peer Strategy

Develop and execute high-impact, compliant peer-to-peer marketing programs for DURAVYU.

Set the strategic vision for KOL-led education, clinical discussion, and advocacy through P2P channels.

Align P2P program objectives with brand goals, launch milestones, and sales force priorities.

Create scalable P2P programs including dinner programs, virtual roundtables, webinar series, and congress-adjacent events.

Innovate formats to maximize physician engagement, learning, and clinical conviction.

Evaluate program performance through attendance, engagement, and prescriber behavior data.

Continuously refine programming based on insights and feedback.

P2P Programming Across Formats

Design and execute peer-to-peer programs across live, virtual, and digital formats.

Integration with HCP & Field Marketing

Ensure P2P programs are strategically coordinated with field sales priorities, HCP marketing campaigns, and Medical Affairs scientific engagement.

Collaborate with Field Marketing on KOL engagement and advocacy alignment.

Ensure unified messaging across promotional and P2P channels.

Drive cross-functional synergies to maximize the impact of peer-to-peer investment.

Required Qualifications

• Education: Bachelor's degree required; MBA or advanced degree preferred.
• Experience: 12+ years of pharmaceutical or biotechnology peer-to-peer marketing, speaker program management, or HCP engagement experience.
• Demonstrated success building and managing speaker bureaus and P2P programs.
• Experience with KOL identification, engagement, and faculty development.
• Strong compliance knowledge related to speaker programs and HCP interactions.
• Experience leading cross-functional teams and managing P2P vendors and agencies.
• Knowledge of retina disease space, HCP engagement models, and specialty pharma marketing.
• Expertise in P2P program design, execution, and measurement.
• Strong project management, communication, and relationship management skills.
• An analytical mindset with ability to optimize programs based on data.
• Ability to operate in a fast-growing biotechnology environment.

Preferred Experience

• Ophthalmology or retinal disease market experience.
• Experience with buy-and-bill and physician-administered therapeutics.
• Biotechnology launch experience within a pre-commercial or emerging-growth organization.
• Digital P2P and virtual engagement program experience.

Success Measures

• Speaker bureau development, faculty quality, and engagement.
• P2P program reach, attendance, and physician satisfaction.
• Clinical conviction and adoption influence attributable to P2P programs.
• Compliance record and regulatory adherence.
• Integration effectiveness with HCP, field marketing, and Medical Affairs.
• Budget adherence and P2P investment ROI.

Company Information

EyePoint is committed to fair and equitable compensation practices. The salary offer is commensurate with EyePoint’s compensation philosophy and considers factors including but not limited to education, training, experience, market conditions, criticality of the role and internal equity. The target salary range for this position is listed below:

Salary Range: $257,500 USD - $326,167 USD

Envision Your Future With the exciting energy of a winning culture and an exhilarating pace, we are an ophthalmology company committed to preventing blindness by developing and commercializing innovative therapeutics. The collective power of our values influences everything we do, and everything we do for you.