Director of B2B Marketing

Job Description Director of B2B Marketing We are seeking a strategic, adaptable B2B marketing leader to build demand and accelerate growth for an innovative company advancing sustainable packaging solutions. This organization partners with hundreds of enterprise brands across apparel, consumer products, beauty, and related industries. This is a high-impact opportunity for a data-driven marketer who enjoys experimentation, continuous improvement, and developing modern go-to-market approaches. The central objective is to expand qualified inbound demand through a thoughtful, measurable marketing strategy. MUST LIVE IN THE BOULDER / DENVER METRO AREA What You’ll Do Own marketing strategy, planning, budget allocation, and ongoing performance optimization. Increase qualified inbound leads and support e-commerce revenue growth. Develop, test, measure, and refine campaigns across paid search, programmatic, LinkedIn, Amazon, Microsoft, Meta, and other channels. Lead account-based marketing initiatives and targeted audience activation. Shape editorial calendars and oversee content across newsletters, blogs, social media, email, webinars, and events. Advance SEO, generative-search visibility, landing-page optimization, and webform performance. Manage agency, contractor, and consultant relationships. Represent customer insights internally and strengthen brand positioning, messaging, and voice. Collaborate closely with sales, business development, design, and leadership teams. Manage and develop a direct report focused on digital experience and e-commerce optimization. What You’ll Bring 5+ years of experience in B2B marketing, demand generation, or growth marketing. Demonstrated ownership of marketing budgets and channel investment decisions. Strong command of paid media, attribution, SEO, website performance, and campaign analytics. Hands-on experience building and managing Google Ads, LinkedIn, and Microsoft advertising programs. A test-and-learn mindset, with the ability to turn performance data into clear recommendations. Experience working with external agencies and partners. Excellent written, verbal, presentation, and cross-functional communication skills. Comfort using AI tools to improve marketing effectiveness and operational efficiency. A genuine interest in sustainability, innovation, and mission-driven business growth. Success in This Role Within the first year, you will establish and optimize programs designed to generate 750+ inbound leads through channels such as email, webforms, and sample requests. Compensation & Work Arrangement Base salary: $130,000–$170,000 Bonus: 15% target, with upside based on individual and company performance Total target compensation: approximately $155,000–$200,000+ Benefits include health, dental, vision, and a 401(k) match. Hybrid schedule: approximately three days per week in office, with flexibility for remote work.